Director, Digital Marketing Analytics | Irvine, CA
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About The Position
We're seeking an experienced Digital Marketing Analytics team leader who can extrapolate strategic insights into actionable marketing plans while creating strong cross-functional partnerships. This role will support the Mobile User Acquisition, Paid Media, and CRM & Lifecycle Marketing teams to help optimize marketing performance, refine audience approaches, and drive business impact at scale across our marketing channels. The ideal candidate has hands-on experience as a practitioner and leader utilizing advanced analytics and measurement to provide stakeholders with the data needed to align and drive strategic initiatives. You should have a strong background in global testing and implementing media and marketing mix models, attribution logic, lift modeling, and A/B testing. A critical aspect of this leader's success will be her/his ability to visualize data reporting in near-real time and create a compelling rationale for course-correcting and planning future initiatives. The team in this position overseas has a global remit that strives to meet local market needs while aligning with global KPI and business goals. This role is anticipated to be a hybrid work position, with some work on-site and some work from home. The potential home studio for this role is Irvine, CA.
