Director, Digital Experience

Chamberlain Group•Oak Brook, IL

About The Position

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily.

Requirements

Bachelor’s degree in Marketing, Digital/UX, Communications, Analytics, or related field; or equivalent experience
10+ years in digital experience/lifecycle marketing; 5+ years leading managers and cross functional programs at scale
Proven track record leading headless/composable commerce or CMS transformations and running structured RFPs (requirements, scoring, references, TCO)
Applied CRO/UX leadership (evidence based storytelling, experimentation, and site performance improvements)
Omnichannel content strategy & operations—governance, localization, answer engine/SEO readiness, and channel adaptation
Lifecycle & deliverability mastery—segmentation, frequency capping, preference centers, deduplication, and fatigue management
Composable/headless architecture fluency—MACH principles, integration patterns, and vendor landscape; ability to translate business needs to platform criteria
Experimentation & analytics—design of tests, KPI frameworks (conversion, CLV), and insight communication to senior leaders

Responsibilities

Lead the end to end digital experience across web, app, and email to grow traffic, engagement, conversion, and loyalty.
Create an audience centric content strategy and activation plan, orchestrate consumer journeys and messaging cadence, and drive a phased “crawl walk run” roadmap for continuous experience optimization
Oversee the transition to a headless, composable ecommerce stack and ultimately consolidate disparate brand/sites into a coherent, scalable experience.
Build and lead a high performing team and partner ecosystem to deliver measurable business impact
Define the consumer journey architecture for priority segments; map funnel stage intents, key touchpoints, and emotional/behavioral signals; prioritize journey gaps and testable hypotheses
Establish frequency and content maps by audience and lifecycle; implement send cadence guardrails and deduplication logic across email/app push to minimize list fatigue and improve deliverability/ROI
Implement an audience framework (personas/micro segments) leveraging first /zero party data to drive message relevance and channel orchestration
Develop and govern an omnichannel content strategy & activation plan spanning web, app, email—unifying messaging, voice, and timing while adapting to context per channel
Optimize brand storytelling and conversion on CG websites by applying research backed UX/CRO best practices (e.g., content hierarchy, trust/benefit proof, friction removal), with an evidence first testing backlog
Publish a “crawl walk run” roadmap that sequences foundational data/technology, MVP journeys, and scaled personalization—tying phases to KPIs and business value
Lead an RFP (internal or external) to transition to headless/composable ecommerce, evaluating CMS/commerce, DAM, search, experimentation, and CDP; recommend vendor mix, TCO, and change plan
Plan and execute website consolidation from disparate properties to an integrated, brand coherent, SEO sound information architecture that preserves equity and improves CX
Institute journey analytics and experimentation (A/B and multivariate) across surfaces; set governance for metrics (e.g., conversion rate, CLV, CAC payback, NPS/CSAT) and publish insight cadences.
Ensure content operations excellence (workflows, localization, approvals, accessibility, and answer engine/SEO readiness) with SLAs for publishing and experimentation velocity
Direct vendor/agency ecosystem for design, engineering, SEO, and lifecycle/email—set scopes, SLOs, and performance scorecards
Build, develop, and hire for the digital marketing/experience team (web/app, lifecycle/email, content ops, analytics); participate actively in recruiting for open roles, capability mapping, and onboarding
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
Contribute to the team effort by accomplishing related results and participating on projects as needed
Motivate and lead a high performance team by attracting, developing, engaging and retaining team members
Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies
Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications
Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values