Director, Digital Content Strategy

Danaher • Marlborough, MA

123d • $155,000 - $195,000 • Remote

About The Position

At Cytiva, one of Danaher's 15+ operating companies, our work saves lives—and we're all united by a shared commitment to innovate for tangible impact. You'll thrive in a culture of belonging where you and your unique viewpoint matter. The Director, Digital Content Strategy is responsible for our core flagship product Cytiva.com. This pivotal role requires an exceptional leader who understands the essence of a branded house company and can leverage the website not just as a valued information hub for our customers and prospects but as a significant profit driver. You will be entrusted with the guardianship of our brand voice, ensuring consistency across all the content while optimizing our site to meet customer needs and our ambitious business objectives. In this role you will implement and oversee the content strategy for Cytiva's website, ensuring that it aligns with our company's goals, brand identity, and market position and resonates with, and engages our, global audience and the prospective segment.

Requirements

• A Bachelor's degree in digital marketing, marketing, or communications.
• 5+ years of demonstrated experience transforming a website into a significant profit driver through innovative content strategies and digital marketing techniques.
• Strong leadership skills, capable of inspiring and managing a diverse team of creative professionals.
• Skilled in analyzing digital content performance and making data-driven decisions, with proven analytics experience and demonstrated knowledge of SEO best practices.
• Exceptional communicator with a talent for storytelling, able to convey complex ideas in compelling, easy-to-understand ways.

Nice To Haves

• Technical proficiency in CMS, web analytics tools, and a basic understanding of web technologies (HTML, CSS).
• Proficient in CSS, HTML, and familiar with the Agile framework.

Responsibilities

• Lead a cross-functional team of content creators, editors, and marketers to produce high-quality, engaging content that reflects value proposition, drives traffic, and converts visitors into leads.
• Collaborate with marketing, sales, product development, and customer service teams to create cohesive narratives and strategies that enhance the customer journey and drive business objectives.
• Analyze content performance and user engagement metrics to inform content strategies, optimize user experience, increase profitability, and drive the website's evolution as a long-term profit center.
• Champion brand consistency across all digital content, establishing guidelines and processes that ensure a unified brand narrative.
• Ensure that the website content complies with legal and regulatory standards.
• Stay ahead of industry trends, digital marketing innovations, and competitor strategies to keep Cytiva's website and content at the forefront of the Biotechnology and Life Sciences sector.

Benefits

• Comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k).
• Eligible for a remote work arrangement.
• Bonus/incentive pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree