Director, Digital Apps - Marketing

Colgate-Palmolive • Piscataway, NJ

291d • $151,200 - $213,000

About The Position

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. We are excited to invite applications for the position of Director, Digital Marketing Activation Platforms within our Global Digital Applications Team. Operating within the world's leading Oral Care Company, we are leveraging some of the leading cloud based marketing technology to digitally connect. You will be responsible for managing and implementing the technology solutions and strategy which power our CRM, Media Activation, and Loyalty digital programs. You will join a team of passionate, talented technologists who collaborate to design and build cutting-edge experience & marketing solutions to power Colgate-Palmolive's Digital Transformation and deliver measurable business value. If you are intellectually curious, future-focused and solution-oriented, you will fit right into our fast-paced, collaborative environment!

Requirements

• Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field
• 12+ years experience working in Information Technology or Digital Marketing
• 10+ years experience in enterprise digital marketing platforms and suites (i.e., Salesforce Marketing Cloud, Adobe Marketing Cloud)
• 7+ years experience with CRM, Digital Media Activation, Digital Marketing, and/or Loyalty platforms
• 3+ years of Advertising Technology experience including Google Marketing Platform (Google Campaign Manager, Google Analytics, Onboarding partners including LiveRamp)
• 5+ years people management experience
• Consistent track record in managing large scale initiatives and highly complex technology implementations
• Ambitious, resilient, agile, self-starter
• Experience working with large scale data systems and transactional customer data records
• Understanding of data management and data governance practices including data stewards, data custodians, data lineage, data quality, data cleansing, metadata management, etc
• Understanding of governmental privacy regulations on the collection and use of customer data (such a GDPR and CCPA) and how this impacts customer data management
• Ability to apply agile methodology and sprint development to manage project implementations and backlogs
• Excellent verbal and written communication skills as well as customer relationship building skills
• Adapt to and work effectively with a variety of engagements and in challenging situations
• Strong organization and project management skills with the ability to manage complex projects with many stakeholders
• Desire to lead and build and strengthen a team-oriented environment
• Experience leading large full-lifecycle implementations and/or implementing integrated solutions including cloud-based marketing solutions

Nice To Haves

• 3+ years of Web Analytics including Google Analytics 4 and Google Tag Manager
• 3+ years experience with Google Cloud Platform including Big Query, and Cloud Data Storage
• Experience with Snowflake and implementing Salesforce Data Cloud
• Ability to leverage and implement marketing technology including SAP Customer Data Cloud (Gigya)
• Experience working cross functionally within brand marketing, ecommerce, or direct to consumer functions
• Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and adapt to custom internal tools
• Exposure to CPG ecommerce marketplace and channels
• Exposure to SAFe framework in previous implementations / projects

Responsibilities

• Lead the end to end strategy and implementation of our Digital Marketing Activation technology stack including Salesforce Marketing Cloud, Adtech platforms including LiveRamp and Google Marketing Platform, and Zinrelo Loyalty
• Lead the selection and implementation of key digital marketing technology in support of our global strategy for Consumer Relationship Management, Media Data Onboarding/ Identity Resolution, and Loyalty
• Own the technology strategy and roadmap for CRM, Media Activation, and Loyalty and contribute to the overall company digital transformation strategy
• Lead functional requirements gathering, solution design, process improvement, and implementation of marketing technologies across various projects
• Contribute to the design and implementation data capture and tagging strategies to enhance personalized targeted experiences and drive business value
• Collaborate with cross-functional teams to integrate MarTech technology and measurement components
• Manage a diverse portfolio of projects with the objective of advancing our CRM, Loyalty, and Digital Marketing capabilities globally
• Lead a team consisting of direct reports as well as indirect reports located around the world
• Handle vendor relationships with key software and consulting vendors
• Develop, mentor, and assist direct reports in meeting their overall career objectives
• Maintain the relationships with global and divisional Marketing teams to advance CRM, Media Activation, and Loyalty strategies and technologies
• Understand the Company's consumer and professional environment and how we use technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Salesforce Data Cloud, Google Cloud Platform, and Snowflake
• Proactively gain a level of technical expertise through internally and externally available learning opportunities as applicable as well as self-study

Benefits

• Comprehensive benefits package, including medical, dental, vision, basic life insurance
• Paid parental leave
• Disability coverage
• Participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
• Minimum of 15 vacation/PTO days and 13 paid holidays
• Paid sick leave adjusted based on role and location in accordance with local laws

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree