Director, Digital Advertising

PLUS Communications • Arlington, VA

108d

About The Position

PLUS Communications is seeking a creative and hard-working Digital Advertising Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day. Your day in this position may include overseeing and optimizing ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements. You will lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt, ensuring alignment with broader digital marketing goals. Additionally, you will develop and implement a data-driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance. Cultivating high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients will also be part of your role. You will drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols.

Requirements

• At least 3-6 years of relevant experience in the digital advertising space.
• Proficient with ad servers, like CM360, Google Ads, Meta Ads, X Ads, and DSPs, like The Trade Desk and StackAdapt.
• Proficiency in Excel with an understanding of basic formulas.
• Experience handling $5 million in advertisement spending.

Nice To Haves

• Past agency experience is a plus.
• Demonstrated equivalent experience in digital advertising.

Responsibilities

• Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360.
• Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt.
• Develop and implement a data-driven approach to campaign performance, proactively analyzing trends and optimizing budget allocations.
• Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements.
• Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks and establishing quality assurance protocols.

Benefits

• Competitive compensation with an opportunity for a year-end bonus.
• Medical, dental, vision, 401k, and life insurance.
• Paid parental leave program.
• Paid vacation and paid sick leave.
• Employer subsidy for commuter expenses.
• Hybrid work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees