Director, Digital Activation

Omnicom Media Group•Burbank, CA

65d•$90,000 - $215,000•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Director, Digital The Director plays a key role as the day-to-day lead for executing the digital buys. Being the leader across the team and ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. A positive attitude and willingness to "roll up your sleeves" is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms

Requirements

7+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
Accountable to daily programmatic team operations and campaign excellence
Effectively manage and lead all programmatic team members
Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization
Identify training and development needs of client team and broader functional team
Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy

Responsibilities

Demonstrate strategic insight to develop long term execution plans from client's stated business objectives, implement those plans, and achieve key metrics (KPI's) as defined by the client
Analytical ability to extract insight/actions from data and relate the "story" back to client's business goals
Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
Effectively presenting strategic and tactical plans to clients, staff, and internal teams
Provide regular insight and training to challenge and develop junior team members
Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
Understanding of business concepts and client objectives to identify campaign expansion opportunities