Director, Demand Generation

Orbcomm • Sterling, VA

76d • Hybrid

About The Position

As Director, Demand Generation, you will report to the SVP of Global Marketing and play a critical role in scaling our global demand engine across multiple geographies and business units. This role blends strategy with execution-you'll design and lead end-to-end campaigns, leverage marketing technology, and drive qualified pipeline for our global sales teams. You'll collaborate with Sales, Product Marketing, Regional Leads, and Channel Partners to align messaging and strategy to pipeline goals. With a flexible hybrid working schedule, you can enjoy the best of both worlds-engaging in-person collaboration at our Ottawa, ON, Galway, Ireland office, or Sterling, VA office while also enjoying the autonomy and comfort of remote work.

Requirements

• 10+ years of B2B technology marketing experience, with a strong focus on demand generation.
• Proven success building pipeline in complex sales environments.
• Deep experience with marketing automation and CRM systems-Salesforce and Pardot preferred.
• Strong analytical mindset and fluency in funnel metrics and campaign performance analysis.
• Experience working across global regions and tailoring campaigns to local markets.
• Ability to collaborate cross-functionally with internal teams and external partners.

Nice To Haves

• Prior experience in SaaS or IoT industries is highly desirable.

Responsibilities

• Build and execute global, multi-channel marketing campaigns across digital, email, paid media, and field programs to drive qualified pipeline.
• Apply data-driven optimization, A/B testing, and audience segmentation to improve campaign performance and ROI.
• Collaborate closely with Sales, Product Marketing, and Regional Leaders to ensure campaign alignment with revenue targets and market dynamics.
• Launch and manage co-marketing and lead-sharing programs with channel partners to support regional growth.
• Own the demand generation tech stack and campaign budget, including vendor management and performance reporting.
• Drive speed and efficiency in campaign development using AI tools and marketing automation platforms.
• Deliver regular campaign insights and pipeline attribution reporting to senior leadership.

Benefits

• Flexible hybrid working schedule
• Engaging in-person collaboration at multiple office locations
• Autonomy and comfort of remote work

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Telecommunications
• Number of Employees: 501-1,000 employees