Overview The Data Science and Marketing Analytics Innovation Lead drives data-driven marketing strategies for a specific product line. This agile, empathetic, adaptable analytics leader bridges marketing and data science teams while demonstrating deep data science marketing knowledge—including direct mail, digital strategies, customer behavior, campaign execution and optimization, and process automation —to develop effective, data-driven decisions. Excelling at multitasking, they seamlessly transition between strategic planning and tactical execution under tight deadlines, effectively communicating complex concepts to diverse audiences. They contribute to the organizational transformation initiatives, lead change management, foster a culture of data-driven decision-making, identify and implement emerging analytics technologies. This role supervises a team of data scientists, analysts, and engineers and collaborates with product team members and managers.