Director, Data and Insights

Universal Music Group•Nashville, TN

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How We LEAD Capitol Christian Music Group is seeking a Director, Data & Insights who will leverage analytics across market trends, audience data, and revenue performance to generate actionable insights that inform strategy and optimize business performance for the label. This role partners closely with Marketing, Digital, Senior Leadership, and Artist teams. This position sits at the intersection of analytics, strategy, and storytelling - turning signals from streaming, digital platforms, social media, and audience behavior into impactful artist and business insights that drive decision-making across the organization. How You’ll CREATE Define and prioritize the analytics roadmap in alignment with label and artist strategy. Translate complex datasets across DSPs, social platforms, audience engagement channels, and market trends into clear insights and compelling narratives for a range of audiences. Partner with cross-functional teams to connect business questions with data-driven answers, helping guide decisions around audience development, marketing and broader business strategy, and artist growth. Identify key trends across streaming and digital platforms, social media, and fan engagement to uncover opportunities for artist growth and audience expansion. Serve as a strategic thought partner to senior leadership, leveraging insights and business context to elevate decision-making and drive impact. Design, develop, and refine analytics tools, dashboards, and reporting frameworks that empower teams to explore insights independently and drive daily engagement with data. Maintain deep knowledge of data and insights tools available across the company and manage relationships with central data teams. Ensure our data infrastructure matches our strategic needs—connecting tools, enhancing data reliability, and improving accessibility. Turn fast-moving, open-ended business questions into structured analyses grounded in data and business understanding. Analyze why initiatives succeed or fall short, producing learnings that inform both near-term decisions and longer-term strategy. Champion a culture of data-informed storytelling, ensuring insights are communicated in clear, visually compelling ways that resonate with both technical and non-technical audiences. Ensure weekly reporting, real-time communication on timely priorities, and share regular analysis and insights with label teams. Prepare ad hoc analysis, reports, and presentations as needed. Oversee and mentor the Data Analyst, ensuring quality, clarity, and impact of their work while setting high standards for analytics and execution. Hire and onboard talent as needed; build a culture of ownership, learning, and strong craft. Build a deep understanding of internal stakeholders and artist partners to ensure analytics solutions address the most meaningful business questions and creative opportunities.

Requirements

6+ years of experience in data analytics, insights, strategy, consulting, or similar analytical roles.
Proficiency working with analytical tools including SQL, Python, and similar platforms.
Bachelor’s degree in business, Computer Science, Mathematics, Data Science, Economics, or a related analytical field.
Passion for music, culture, and the evolving ways fans discover and engage with artists.
Experience analyzing trends across streaming platforms, social media, and digital consumption patterns.
Experience with data visualization tools such as Looker, Tableau, DOMO, or similar platforms to present insights clearly.
Familiarity with statistical concepts and analytical methodologies.
Experience working with data sources via APIs or large-scale datasets.
Advanced Excel skills and comfort building dynamic models when needed.
Ability to distill complex information into concise, actionable insights for a variety of audiences.
Experience leading data projects or small teams and influencing senior stakeholders.
Strong communication and presentation skills with the ability to tell compelling stories with data.
Highly organized, passionate, curious, and collaborative team player.
Ability to thrive in a fast-paced environment, manage multiple priorities, and hit deadlines.

Nice To Haves

Music, media, entertainment, or consumer analytics experience preferred but not required.

Responsibilities

Define and prioritize the analytics roadmap in alignment with label and artist strategy.
Translate complex datasets across DSPs, social platforms, audience engagement channels, and market trends into clear insights and compelling narratives for a range of audiences.
Partner with cross-functional teams to connect business questions with data-driven answers, helping guide decisions around audience development, marketing and broader business strategy, and artist growth.
Identify key trends across streaming and digital platforms, social media, and fan engagement to uncover opportunities for artist growth and audience expansion.
Serve as a strategic thought partner to senior leadership, leveraging insights and business context to elevate decision-making and drive impact.
Design, develop, and refine analytics tools, dashboards, and reporting frameworks that empower teams to explore insights independently and drive daily engagement with data.
Maintain deep knowledge of data and insights tools available across the company and manage relationships with central data teams.
Ensure our data infrastructure matches our strategic needs—connecting tools, enhancing data reliability, and improving accessibility.
Turn fast-moving, open-ended business questions into structured analyses grounded in data and business understanding.
Analyze why initiatives succeed or fall short, producing learnings that inform both near-term decisions and longer-term strategy.
Champion a culture of data-informed storytelling, ensuring insights are communicated in clear, visually compelling ways that resonate with both technical and non-technical audiences.
Ensure weekly reporting, real-time communication on timely priorities, and share regular analysis and insights with label teams.
Prepare ad hoc analysis, reports, and presentations as needed.
Oversee and mentor the Data Analyst, ensuring quality, clarity, and impact of their work while setting high standards for analytics and execution.
Hire and onboard talent as needed; build a culture of ownership, learning, and strong craft.
Build a deep understanding of internal stakeholders and artist partners to ensure analytics solutions address the most meaningful business questions and creative opportunities.

Benefits

Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent