Director, Data & Analytics (Cleveland Browns)

ASM Global • Berea, OH

20d • Onsite

About The Position

The Director, Data & Analytics is principally responsible for supporting project leadership with analytics products and actionable insights that drive strategy and create the conditions for exceptional results. The Director, Data & Analytics will be responsible for the full lifecycle of insight activities required to support partnership, suite and ticket sales. Responsibilities include developing data insights and reporting capabilities, continuous tracking and campaign optimization across ticket and suite sales. This role will also be key in supporting the research, lead scoring, pitch narrative creation and platform development for the partnership sales team. Additionally, you must be results-driven, possess an optimistic team-first attitude, and have excellent organizational and leadership skills.

Requirements

• A passion for working in a fast-paced, rapidly changing environment.
• Technical expertise regarding data models, database design development, data mining and segmentation techniques
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Adept at queries, report writing and presenting findings
• 8+ years of demonstrated operational experience with Salesforce, Microsoft Dynamics and/or other enterprise CRM systems
• BS in Mathematics, Economics, Computer Science, Statistics, Sports Management or Business
• Minimum two (2) years of experience in CRM campaign creation, workflow, and execution
• Experience managing people, processes and systems to support revenue team results
• Experience working with reporting software (such as Tableau, Power BI, etc) and generating insights from large datasets using statistical knowledge and software (Excel, SAS, etc)
• Experience working collaboratively with digital marketing teams to support data-driven marketing campaigns
• Data Modeling & Database Design – Ability to design and optimize data structures.
• Data Mining & Segmentation – Skilled in extracting insights and segmenting data for analysis.
• SQL & Query Writing – Proficient in writing complex queries for data retrieval.
• Report Development – Experience creating and presenting clear, actionable reports.
• Analytical Thinking – Strong ability to interpret large datasets with attention to detail and accuracy.
• Presentation Skills – Ability to communicate findings effectively to technical and non-technical audiences.

Responsibilities

• Act as the subject matter expert and lead all data analytics & CRM functions for the new Huntington Bank Field project
• Develop strategic plans for lead identification, partnership pitch storytelling and partnership platform development
• Responsible for managing the CRM Analyst and overseeing training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner.
• Create and develop reports and dashboards for data visualizations
• Understand the sources of data that feed into the CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement.
• Design, build, and drive campaigns to better engage season ticket members and new fans
• Analyze campaign performance and clearly articulate insight for how to improve engagement.
• Provide recommendations to sales leadership team on how to leverage our CRM to execute on their strategic vision, including lead scoring, prospecting, and retention strategies.
• Integrate with marketing department in the execution of digital marketing/advertising campaigns
• Ability to build flexible and innovative strategic plans for how analytics can be leveraged to improve the effectiveness of current campaigns, and to drive insights for new campaigns.
• Excellent C-Level communication, presentation and story-telling skills.
• Interpret data, analyze results using statistical techniques and provide ongoing reports
• Develop strategies around data enrichment and information that could provide insights into interests/behaviors in addition to the basic demographic profile of a donor or fanbase
• Work in a cross functional environment with various business groups, IT and end users to identify, document, and communicate business processes
• Ad hoc special projects as required or as necessary

Benefits

• Competitive salary plus bonus potential commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees