Director Customer Targeting-Inside Sales
About The Position
The Director of Customer Targeting at Bora Pharmaceuticals is responsible for enabling Business Development by providing the tools, processes, and insights needed to efficiently and effectively identify the right molecules and engage the right customers. This role includes oversight of Customer Targeting, Market Intelligence, and Inside Sales to drive growth and deepen engagement with both prospective and existing clients. The Director will work cross-functionally with Sales, Marketing, product subject matter experts (SMEs), Data Analytics, and Salesforce owners to establish a strong, scalable foundation for customer targeting aligned with Bora’s overall commercial strategy. Clear coordination between targeting activities and Inside Sales outreach will be essential.
Requirements
- Bachelor’s degree in Life Sciences, Business, or a related field (advanced degree preferred).
- 7-10+ years of experience with a proven track record of revenue growth in the CDMO industry.
- Proven ability to develop and execute sales strategies that drive business growth.
- Excellent presentation, negotiation, and relationship management skills.
- Proficiency in CRM systems (e.g., Salesforce) and market analytics tools.
- Strategic Thinking
- Cross-Functional Collaboration
- Servant Leadership
- Process Improvement & Optimization
- Interpersonal Skills
Responsibilities
- Targeting Strategy & Sales Enablement Lead cross-functional collaboration efforts (i.e. Sales, Marketing, product SMEs) to standardize targeting methods and build consistent frameworks for identifying high-potential molecules and clients based on Marketing and Sales strategies.
- Provide the sales teams with molecule-based targeting recommendations in cases where standardization is not feasible.
- Customer & Market Intelligence Provide Sales with actionable insights on customers and products to support opportunity identification and account planning.
- Evaluate current third-party data sources and recommend improvements to strengthen intelligence and prospecting, including data integration options that support real-time insights and enable automation opportunities.
- Assist in designing a baseline process for competitive intelligence monitoring to highlight key insights for Sales to leverage.
- Inside Sales Oversight Oversee the Inside Sales function to ensure timely, effective, and tailored outreach to identified prospects, both inbound and outbound.
- Select and implement best-in-class tools for contact discovery, outreach automation, and engagement tracking.
- Optimize the handoff process between Inside Sales and Business Development to ensure a smooth, effective prospecting process and a strong customer experience.
- Data Integration & CRM Optimization Support the optimization of Salesforce/CRM as the authoritative system for Sales and Prospecting activities.
- Partner with Data Analytics and Salesforce owners to integrate key data points and deliver streamlined reporting via dashboards and self-service analytic tools (e.g. Power BI), to improve decision-making and sales effectiveness.
- Training & Process Adoption Promote adoption of self-service tools and new processes by coordinating training and fostering understanding of data usage and applications.
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What This Job Offers
Job Type
Full-time
Career Level
Director
