Director, Customer Planning and Strategy - Ford
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About The Position
This is an exciting opportunity to join and lead the team dedicated to WPP's critically important client, Ford Motor Company as we look to identify a strategic and creative thought-leader. The Customer Strategy & Planning Director serves as the lead strategist for Ford products and services offered after purchase-parts, vehicle service & maintenance, vehicle personalization products, digital product subscriptions. Areas of responsibility include: Retail Services Marketing, Parts Wholesale, Owner Education, and Retention/Loyalty. Excellent business strategy and analytics experience is necessary to ensure a data-driven foundation of business and consumer insights. Strong omnichannel communications and business strategy background, with exposure to mass, digital and social, is essential to expertly guide deliver.
