Director, Customer Marketing Solutions & Strategy

CosmoProf • Plano, TX

2h • Hybrid

About The Position

The Director, Customer Marketing Solutions & Strategy is a senior leader within the Customer Marketing organization responsible for shaping and enabling the tools, data, capabilities, and solutions that drive customer engagement, personalization, and marketing performance. This role ensures that the Customer Marketing team has the tools, insights, and technical expertise required to operate efficiently, innovate quickly, personalize at scale, and deliver measurable business impact as well as ensure that technology and capability decisions, requirements, and solution designs are rooted in customer strategy and real-world marketing execution needs.
(This position is hybrid working 3 days a week in our Support Center in Plano, TX, (Legacy West)
“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Requirements

• Bachelor’s degree in Marketing, Business, Technology, Analytics, or related discipline.
• Significant hands-on experience with Salesforce Marketing Cloud (administrator and/or architect level).
• Deep knowledge of customer marketing data structures, segmentation, automations, and activation processes with specific knowledge of data relationships within Salesforce Marketing Cloud preferred.
• 7–10+ years of experience in Marketing Technology, CRM, Customer Marketing, or related functions.
• Experience writing functional requirements, designing use cases, and validating IT-developed solutions.
• Strong leadership and communication skills with the ability to influence across technical and nontechnical teams.
• Demonstrated strategic planning and project leadership experience.

Nice To Haves

• Experience with additional MarTech platforms (e.g., CDP, analytics tools, customer journey orchestration platforms).
• Experience working on implementations and integrations across multiple Salesforce Cloud products.
• Experience with SQL, data mapping, API concepts, or data integration workflows.
• Background in omni-channel customer lifecycle marketing.

Responsibilities

• Marketing Technology Ownership
• Serve as Customer Marketing’s primary owner and expert for Salesforce Marketing Cloud, including administration, architecture, configuration, and performance optimization.
• Lead the design, enhancement, and governance of marketing tools, integrations, and data flows required to support sophisticated customer engagement strategies.
• Maintain deep expertise in customer marketing data structures, segmentation practices, identity resolution, and personalization logic.
• Solution Delivery & Execution
• Drive end-to-end delivery of marketing solutions, including capability enhancements, data integrations, new feature rollouts, and platform optimizations within Salesforce Marketing Cloud and across other Salesforce Cloud products.
• Translate marketing strategies into detailed functional requirements that guide IT development, integration work, and platform enhancements.
• Provide test use case input, lead user acceptance testing, and validate the accuracy and completeness of IT-delivered solutions before launch.
• Develop scalable processes, documentation, and best practices that elevate Customer Marketing’s technical maturity and efficiency.
• Strategic Marketing Enablement
• Define and evolve the long-term MarTech and capability roadmap for Customer Marketing, ensuring alignment with business goals and customer lifecycle strategies
• Identify new tools, features, and use cases that will advance customer marketing’s ability to execute personalization and measure performance.
• Partner with IT to ensure Customer Marketing’s capability roadmap aligns with enterprise architecture and technical standards—while ensuring Marketing’s needs drive prioritization and solution design.
• Cross-Functional Leadership & Partnership
• Act as Customer Marketing’s technical liaison to IT, Data, Security, and Analytics, ensuring Customer Marketing requirements are fully understood and accurately translated into technical solutions.
• Represent Customer Marketing in technical discussions, providing clarity on use cases, data needs, customer flows, and platform dependencies.
• Communicate complex technical concepts to nontechnical marketers and provide training on how to maximize platform utilization.
• Provide guidance to Customer Marketing vendors and developers related to utilization of capabilities and advanced configurations throughout the Salesforce Marketing Cloud platform.

Benefits

• We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match.
• In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus.
• Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level