Director, Customer Insights - Market Access

Regeneron Pharmaceuticals•Sleepy Hollow, NY

72d

About The Position

Regeneron is seeking a Director, Customer Insights - Market Access to join our organization! In this role, a typical day might include: The Director, Customer Insights, Market Access will report into the Executive Director, I&A, Market Access, within the Commercial Strategy and Insights and Analytics (CSI&A) department. This individual will partner with and serve as a strategic advisor for Market Access stakeholders to inform business decisions - including with payers, providers, policymakers and health systems. This includes leading efforts to understand customer needs, behaviors and preferences, translating these insights into actionable strategies that enhance market access, drive growth and improve customer experience across all Regeneron brands. The individual will require a strong understanding of how and when to use specific market research methodologies to drive a high-resolution and up-to-date market understanding, to inform commercial market access strategy and implementation. This role might be for you if you can/have:

Requirements

BA/BS required
12+ years of pharmaceutical/biotech commercial experience (or 10+ years with MBA/MS), in roles of increasing accountability; prior experience with market acesss primary research, biologic medicines and in market-leading brands is required
Demonstrated success in using market research to inform and influence important business decisions
12+ years (or 10+ years for MBA/MS) of relevant pharmaceutical/biotech industry experience in Commercial roles with increasing responsibilities and accountabilities
Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
Experience in cross-functional communication and consensus building
Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools
Strong understanding of data sources and nomenclatures in the product development environment
Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical/biotechnology industry
Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders
Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere
Strong analytical skills and strategic thinking ability
Concise and impactful written and verbal communication skills
Demonstrated experience in influencing and driving decision making
Expertise in data visualization and data storytelling of market research findings

Responsibilities

Lead market research plans and individual projects that inform business decisions for Regeneron's Market Access team
Develop innovative Customer Insights plans that align with strategic imperatives for Market Access and Commercial Business Units (CBUs), demonstrating an ability to translate insights gaps into key business questions and inform the optimal research approach
Proactively recommend studies that inform critical market access decision-points and address opportunities and challenges
Develop and maintain a mutually beneficial partnership with stakeholders across the Market Access team, Regeneron CBUs and CSI&A; strike a balance between project rigor, timelines and ability to influence decisions
Manage market access research suppliers to design, scope, execute and analyze research results and develop business implications
Partner closely with Market Access, HEOR, Medical Affairs and other stakeholders to shape value propositions and go-to-market approaches that resonate with decision makers across the healthcare ecosystem
Collaborate with the Market Access team, CBUs and CSI&A colleagues to influence data capabilities and stay informed on the market access landscape, trends and competitive outlook
Work closely with Advanced Analytics partners to effectively measure performance of key market access initiatives via secondary data sources; address related questions from senior leadership
Demonstrate proficiency and drive continuous improvement in market access primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues
Manage all market access primary research in accordance with internal compliance policies and best practices, with agreed upon preferred vendors
Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions
Provide support for pricing and contracting strategies, designing patient reimbursement journeys, and developing patient support programs to ensure access to Regeneron medicines and improve patient outcomes
Establish, manage and share outcomes from plans that measure and track performance against critical success factors
Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management
Consolidate and integrate a variety of market access data and information into actionable and differentiating insights that identify business opportunities/strategies, keeping in mind broader business implications
Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon
Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions