Director, Customer Insights & Analytics

Dollar Tree•Chesapeake, VA

3d•Onsite

About The Position

Director of Customer Insights & Analytics Your strategic thinking, analytical rigor, and storytelling skills make you a great fit for our Director of Customer Insights & Analytics position. Join our dynamic team today and find a rewarding career with a company that values you and all you bring to the table. About Your Role: As a Director of Customer Insights & Analytics at Dollar Tree’s corporate office, you’ll lead a high-performing insights and analytics function that delivers customer, category, and performance insights to drive enterprise merchandising and marketing strategies. With your leadership, the organization will leverage data-driven storytelling to uncover whitespace opportunities, improve full-funnel marketing effectiveness, and accelerate business growth.

Requirements

Bachelor’s degree required; MBA preferred
Minimum of 8–10 years of experience in customer insights, analytics, or data analysis across brands or retailers
5+ years of leadership experience with a demonstrated ability to develop and retain high-performing teams
Deep expertise in merchandising and marketing data, including hands-on experience with syndicated data partners and retailer-facing dashboards
Strong analytical capabilities with the ability to synthesize large, complex data sets into logical conclusions and actionable recommendations
Proven ability to collaborate effectively with senior merchandising and marketing leaders
Experience managing external suppliers and agency partners with an ownership mindset to drive innovation and incremental value
Excellent verbal and written communication skills at all levels of the organization
Demonstrated ability to build strong partnerships, manage expectations, and communicate insights clearly across the enterprise
Track record of sound judgment, strong leadership, and success attracting, hiring, and retaining top talent

Nice To Haves

MBA or advanced degree
Experience supporting both retail merchandising and full-funnel marketing analytics
Demonstrated passion for staying current with insights, analytics, and data innovation trends

Responsibilities

Operationalize all merchandising and marketing data and insights needs through a robust annual calendar, proactively addressing known business needs while maintaining agility for ad hoc leadership requests
Serve as a strategic thought partner to senior merchandising and marketing leaders, translating complex insights into clear, compelling narratives that influence decision-making
Lead enterprise-wide insights for quarterly deep dives, board of director updates, category performance reviews, voice-of-the-customer initiatives, and monthly customer sentiment reporting
Leverage deep business and customer knowledge to proactively recommend strategies to drive incremental trips, sales, and long-term growth
Lead quarterly customer qualitative research to deepen customer understanding and inform merchandising and marketing strategies
Partner closely with Marketing to deliver reliable sales attribution across full-funnel marketing tactics
Lead annual marketing mix modeling and brand health measurement initiatives in partnership with Big Chalk
Improve marketing effectiveness through actionable insights derived from syndicated data, internal analytics, and customer research
Lead all external data and analytics supplier relationships, including Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk
Manage supplier contracts, work plans, and deliverables to ensure contractual obligations are met and value is maximized
Stay current on insights and analytics industry trends and proactively evaluate new data sources and tools to enhance enterprise knowledge and capabilities
Lead, coach, and develop a team of three direct reports, fostering a culture of curiosity, collaboration, innovation, rigor, and continuous improvement
Ensure all insights requests are delivered on time and within the approved annual budget, including monthly budget tracking and reporting
Establish a regular cadence of training and insight sharing to elevate data literacy across the broader organization