Director, Customer Experience Communications
About The Position
The Customer Experience Communication Director serves as an enterprise wide leader responsible for shaping how the organization communicates with homeowners. The Director acts as a liaison across Servicing, Originations, Corporate Communications and other business areas. The role is responsible for ensuring that servicing customer communication strategies are tightly aligned with the Company’s brand standards, evolving customer experience expectations, and drives recapture efforts. The Director role is responsible not only for communications with Servicing customers, but will also collaborate and drive communication initiatives across the Company working with cross functional teams to create consistent, personalized, data driven messaging across all channels. This role has a direct responsibility to drive customer engagement and strengthen long term customer loyalty. As a cross functional partner, the Director will drive a Company wide vision for homeowner communications leveraging analytics and industry knowledge to create a personalized homeowner journey which will drive increased recapture rates and increased customer satisfaction. The perfect candidate should exhibit strong writing and copy-editing abilities, excel in building relationships, have an analytical mindset, and maintain organization while juggling multiple projects and deadlines.
Requirements
- Bachelor's degree in Marketing/Communications or other business degree.
- Minimum 8 years of marketing or communication experience, financial institution experience required, mortgage industry experience preferred.
- Expert knowledge of the roles of different communication outlets and appropriate usage based on objectives, costs, positioning, and overall strategy
- Proven track record of analyzing data, planning, driving and measuring communication efforts.
- Credible consultant, advisor, and facilitator of communication strategies and initiatives.
- Ability to problem solve and work independently in a changing and fast paced environment.
- Superior time management, project management and organizational skills
- Excellent communication, influence, and stakeholder management skills with demonstrated success in securing cross functional alignment and support
- Excellent writing, editing and creativity with the flexibility to adapt communications by channel and product.
Nice To Haves
- Demonstrated success working collaboratively across disciplines to achieve objectives.
Responsibilities
- Make quantitative and qualitative recommendations utilizing a broad set of inputs including internal data, industry and third party metrics and reports as well as competitive intelligence.
- Translate customer feedback into actionable initiatives focusing on communications - including websites, mobile apps, call center interactions and other available methods.
- Craft engaging and clear copy for diverse platforms such as letters, web pages, emails, landing pages, videos, online campaigns, scripting and customer-facing chatbots.
- Ensure communications align with the company’s strategic goals, boost engagement, recapture rates and self-service objectives to foster lifelong customers, and comply with our established brand and style guidelines.
- Review and approve all borrower communications to ensure clarity, tone, compliance, and alignment with brand standards. This role is accountable for the final customer facing communications presented to homeowners.
- Develop and monitor success metrics, and make necessary adjustments, accordingly.
- Identify additional data needs to improve homeowner communication.
- Create personalized homeowner journeys based on business needs to create positive experiences that translate to loyalty and retention.
- Identify and define communication needs and personalization tactics that address homeowner needs, addresses frication points, and creates a positive homeowner experience based on segmentation and status.
- Collaborate with appropriate stakeholders to implement, drive and/or enhance communications.
- Set and manage business priorities to ensure expectations are met.
- Ensure brand consistency across borrower facing communications.
- Coach and monitor direct report performance.
Benefits
- Onity Group Inc. offers a comprehensive benefits package including medical, dental and vision; up to 3% match on 401(k) contributions; generous paid time off; company-paid life, accident and disability coverage; programs for mental, physical and financial wellness; and more.
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What This Job Offers
Job Type
Full-time
Career Level
Director
