Director, Customer Expansion and Advocacy

Vasion

2d•Hybrid

About The Position

Vasion is seeking a Director, Customer Expansion & Advocacy who embodies our core values and is eager to join our dynamic team. We are dedicated to enabling digital transformation for everyone by providing an affordable, integrated SaaS solution that simplifies business operations. Vasion offers a flexible working environment for our 400+ employees around the globe, including at our headquarters in St. George, Utah, and offices in the UK, Germany, and Lehi, Utah. Vasion serves more than 13,000 customers globally, including approximately 4,000 direct enterprise clients. The opportunity is clear: deepen engagement, drive adoption, and unlock expansion across this customer base. We are seeking a Director of Customer Expansion & Advocacy to design and lead Vasion's company-wide strategy for customer engagement, retention, and growth. This is a senior marketing leadership role responsible for building the programs, infrastructure, and experiences that turn customers into a scalable engine for expansion, advocacy, and long-term value. Reporting to the CMO, this leader will define the vision for customer lifecycle marketing and community engagement at Vasion, spanning digital and in-person programs, advocacy initiatives, lifecycle campaigns, and signature customer experiences. The role carries an expansion and upsell quota, significant autonomy across strategy and execution, and clear accountability for measurable business outcomes. This is a fast-moving role for a fast-moving company. Vasion is growing rapidly, and this leader will need to build with pace and purpose which entails making smart decisions quickly, operating with confidence in ambiguity, and rallying teams around a shared customer vision.

Requirements

A senior marketing leader with 12+ years of experience in customer marketing, lifecycle strategy, or customer expansion, with tangible outcomes and evidence of success to show for it. You've carried an expansion quota, built programs at scale, and connected marketing motion to measurable revenue impact. You understand community as a growth lever, not just an engagement metric, and you bring the strategic range to move fluidly between vision and execution.
Hands-on experience with Marketo (or similar), Workfront (or similar) and Salesforce is required.
Remote-first mindset and comfort operating in a high-growth environment are essential.

Responsibilities

A company-wide customer lifecycle strategy; from onboarding and adoption through expansion, cross-sell, and win-back
Community programming across digital forums, user groups, cohorts, and customer advisory boards
Omnichannel engagement across email, events, social, and direct channels, with a disciplined test-and-learn approach
Customer advocacy and proof point development resulting in case studies, video, analyst engagement, and co-branded partner initiatives
Vasion's signature customer events, including an annual Customer Summit
NPS and customer insight programs that inform strategy across the business
A team and budget, with the autonomy to build something that lasts

Benefits

Flexible work environment
Vacation Bonus
Flexible paid time off
Paid parental leave
Competitive pay
A full suite of traditional benefits
Training/Advancement opportunities
401k with company match and immediate vesting
Financial wellness education
Company-contributed HSA
Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.