Director Custom SMA Product Marketing
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About The Position
It is an exciting time to join Northern Trust Asset Management, as we are investing to drive innovation and growth - with marketing playing a critical role. The Director, Custom SMA Product Marketing is a critical leadership position within our Product Marketing team, responsible for building and executing the marketing strategy in pursuit of growth of our Custom SMA business, with specific focus on our Tax-Advantaged solutions, working in partnership with our Custom SMAs leaders. In this capacity, they will define competitive positioning and value proposition of our Tax Advantage and Tax Managed custom SMAs and Direct Indexing (DI) platform, lead the development, management and execution of marketing content in support of our marketing efforts and lead product launch campaigns as we grow our offerings. This includes building and feeding always-on and point-in-time campaigns to drive product adoption and loyalty within key investor segments, and assisting with product marketing operations as needed. Overtime, this leader will manage direct reports in support of these efforts. The role will serve as a go to subject matter expert for custom SMA offerings within the marketing team and will partner across marketing and the rest of the organization in the execution of our strategy. The role will require strong leadership and collaboration within the broader organization - Marketing Centers of Excellence, Investments, CPMs, Product, Distribution, Compliance, Operations, etc. - to successfully meet marketing and organizational goals. In addition, the position will partner with adjacency Northern Trust business units to advance collaboration and growth.
