Director, Cross-Channel Journeys
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About The Position
The Director of Cross-Channel Journeys will lead a team to drive end-to-end optimization of customer journeys across every digital touchpoint—web, email, social, paid media, events, search, and in-product experiences. Your mandate is to connect these interactions into a cohesive lifecycle that moves prospects seamlessly from discovery through retention, driving measurable pipeline and revenue impact. You and your team will translate business objectives into journey frameworks grounded in data from our analytics team. Leveraging persona insights, analytics platforms, Customer Data Platform (CDP) segments, and attribution models, you will identify friction points, prioritize improvements, and evaluate against success metrics. Your work will include drafting test plans, defining nurture logic, and coordinating real-time triggers that deliver the right message to the right audience at the right moment. Collaboration is central to the role.
