Director, CRO

VaynerMedia • New York City, NY

80d

About The Position

We are looking for a Conversion Rate Optimization (CRO) Director to lead our client CRO scopes, taking charge of improving clients' website and funnel performance. This is a senior role for a data-driven optimizer who can set strategy and also be hands-on in execution as we grow the team. The CRO Director will design and implement methodologies to systematically increase conversion rates - running A/B tests, analyzing user behavior, and applying UX best practices - all while hitting key client KPIs for growth. In our fast-paced, results-focused environment, you will collaborate with creative, media, and technical teams to deliver measurable improvements, and you'll lay the foundation for a high-performing CRO team under your leadership.

Requirements

• 7+ years of experience in conversion rate optimization, web analytics, or UX optimization roles.
• Hands-on expertise with CRO and analytics tools.
• Strong analytical and quantitative skills.
• Excellent UX/UI sensibility and knowledge of e-commerce best practices.
• Proven leadership and communication skills.
• Entrepreneurial and hands-on mindset.
• Demonstrated ability to collaborate across departments.
• Results-oriented and data-driven, with a passion for continuous learning.
• Bachelor's degree in Computer Science, Business, Data Science or related field preferred.

Nice To Haves

• Certifications or coursework in UX design, Google Analytics, Agility Methodologies, or conversion optimization.

Responsibilities

• Establish and refine the CRO practice within the agency by developing standardized processes, best practices, and frameworks for conversion rate optimization.
• Lead and execute CRO strategies for client websites and landing pages, focusing on data-driven experimentation and continuous improvement.
• Analyze user behavior and conversion funnels using quantitative and qualitative insights.
• Collaborate with UX/UI designers and developers to implement test variations and site changes.
• Work closely with cross-functional teams to ensure CRO efforts complement and enhance broader marketing campaigns.
• Monitor and report on CRO performance for each client, highlighting the impact of optimization efforts.
• Mentor and train team members as the CRO department grows.
• Stay at the forefront of conversion optimization trends and tools.
• Support business development and account growth by showcasing our CRO capabilities to prospective clients.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees