Director, CRM (US Remote)

The Bouqs Company • Marina del Rey, CA

2d • $160,000 - $180,000 • Remote

About The Position

The Bouqs Co. is changing the world one bouquet at a time! Join our team and be a part of our exciting journey of revolutionizing the way we commemorate life’s moments.
The Director, CRM will own lifecycle marketing and personalization to drive repeat purchase, LTV, and engagement across the business (Ecommerce, Subscriptions, Retail). In this role, you will design and optimize a best‑in‑class customer journey using data, testing, and industry insights, partnering closely with Creative, Integrated Marketing, Performance Marketing, Analytics, and Product.
This role reports to the VP, Performance Marketing.

Requirements

• 7+ years of experience in CRM/Retention/Loyalty, including at least 2 years in ecommerce – floral experience is a plus but not required
• Bachelor’s degree in a related field
• Able to lead and coach a direct report, while championing and inspiring collaboration and innovation with cross functional partners
• Out of the box thinker that can bring fresh thinking to short-term and long-term strategic roadmap
• Entrepreneurial mindset: able to set strategy but also roll up their sleeves to execute on projects or tasks
• Effective communicator, analytical thinker, and problem‑solver who is comfortable working cross‑functionally in a fast‑paced, high‑growth environment
• Deep knowledge of ESPs/CRM platforms (e.g., Klaviyo) and modifying email templates
• Strong Excel and PowerPoint skills; a plus if you have Tableau and SQL experience
• Proven ability to build and improve processes and to pivot with competing priorities
• Customer‑centric and data‑driven, using performance and customer insights to inform testing, product, and merchandising decisions

Nice To Haves

• floral experience is a plus but not required
• a plus if you have Tableau and SQL experience

Responsibilities

• Lead and manage end-to-end lifecycle marketing – ensuring strong customer engagement, education, awareness, retention, and loyalty- in turn driving higher LTV
• Develop and optimize CRM strategies across multiple channels like email, SMS, onsite capture (sign‑up units), and customer groups on social, etc.
• Collaborate with Marketing, Merchandising, Analytics, and Product to align on CRM strategies and clearly communicate impact on engagement and revenue
• Lead seasonal CRM marketing calendars, balancing promotions and content, and recommend cadence and offer strategies to cross-functional teams
• Own A/B and multivariate testing: define the test‑and‑learn roadmap for segmentation, offers, and creative, and continually optimize programs
• Track performance, surface insights, and present clear recommendations to leadership to inform broader business strategy
• Develop and execute initiatives to grow email and SMS lists, collaborating with Partnerships and Performance Marketing on lead‑gen opportunities
• Evaluate and manage CRM/ESP vendors and platforms (including negotiating contract terms and managing compliance); identify opportunities to improve tools, workflows, and results
• Stay on top of industry trends, emerging technologies, and customer engagement best practices to shape long‑term lifecycle strategy
• Inspire, develop, manage, and mentor a direct report

Benefits

• Competitive Base Salary Range of $160,000.00 - $180,000.00 USD + Equity Package
• Health, Dental & Vision with 100% employee coverage
• 401k Matching
• Three Weeks Paid Vacation
• Discounts on The World’s Best Flowers (obviously!)

What This Job Offers

• Job Type: Full-time
• Career Level: Director