Director, Creator Marketing, Northeast Region

Red Bull•New York, NY

1d•$132,572 - $198,858

About The Position

The Director of Creator Marketing (Northeast Region) will lead the execution of the creator marketing strategy by managing relationships with creators, overseeing the day-to-day operations of creator-led campaigns, and ensuring alignment with the broader creator marketing goals. This role is also responsible for managing CRM systems and campaign execution, reporting on campaign performance, and hosting creators at strategic events to maximize engagement and outcomes. This role will play a pivotal part in enhancing brand trust and relevance. The objective is to curate and develop genuine relationships with creators and influencers, build long-term partnerships based on authentic, shared passion points, and create impactful moments that fans and followers will never forget. This role will also collaborate with cross-functional teams to ensure campaigns are delivered on time and in alignment with the brand's global standards. The Director will work closely with the National Director of Creator Marketing (Santa Monica) and report to the Regional Head of Media, with a dotted line to the National Head of Creator Marketing (Santa Monica).

Requirements

8+ years of experience in creator marketing, influencer marketing, or talent management, with a proven track record of managing key accounts and building strong creator relationships.
Expertise in CRM systems, with experience in managing creator relationships and tracking campaign performance.
Proven ability to lead and execute creator-led campaigns, ensuring alignment with brand goals and global guidelines.
Strong event planning and management experience, with the ability to host creators at key brand events and ensure maximized outcomes.
Excellent communication and interpersonal skills, with a strong ability to build and maintain relationships with creators and internal stakeholders.
Ability to manage multiple campaigns and creator accounts simultaneously, ensuring high-quality execution and engagement.
Bachelor’s degree in marketing, business, or a related field; advanced degree preferred.

Responsibilities

Manage key creator accounts, ensuring strong and trustful relationships that align with the brand's strategic goals.
Identify and establish new relationships with creators, influencers, and key opinion leaders to expand the creator network.
Act as the primary point of contact for creators, ensuring they receive the support and guidance needed to deliver high-quality content that drives brand impact.
Regularly assess and maintain the health of creator relationships, ensuring they are aligned with Red Bull’s objectives and contributing to the overall creator marketing strategy.
Oversee and utilize the CRM system for tracking and managing creator relationships, campaigns, and performance, ensuring data accuracy and alignment with global guidelines.
Lead the execution of creator-led campaigns and projects, ensuring they are delivered on time, within budget, and aligned with both global and local brand objectives.
Work closely with the Manager of Creator Marketing Operations (SaMo) to ensure seamless execution of campaigns, with a focus on process optimization and operational efficiency.
Regularly report on campaign performance, identifying areas for improvement, and ensuring that insights are applied to future campaigns.
Plan and execute creator-hosted events, ensuring that creators are integrated into the right projects, events, and brand activations to maximize impact.
Work with internal teams to ensure creators are featured at strategic events, driving engagement and brand visibility.
Collaborate with the Global and National teams to ensure that all event activations follow Red Bull’s global guidelines and standards.
Ensure creators are given meaningful opportunities to interact with the brand, fostering long-term engagement and positive brand associations.
Ensure all creator marketing activities are aligned with Red Bull’s global guidelines and standards, maintaining consistency across campaigns and events.
Collaborate with the Global Creator Marketing team to align on best practices, strategies, and tools for creator engagement and campaign management.
Regularly review and adapt local strategies to align with global initiatives, ensuring that the brand’s creator marketing efforts are scalable and in line with overall business goals.
Report directly to the Regional Head of Media, with a dotted line to the National Head of Creator Marketing, ensuring alignment on creator marketing strategies, best practices and innovation opportunities.
Work closely with the Manager of Creator Marketing Operations (SaMo) to ensure effective coordination of campaigns, contracts, and operational tasks.
Collaborate with cross-functional teams (both nationally and regionally), including media, sports marketing, culture marketing, brand marketing and field marketing to ensure that creator campaigns and events are integrated into the broader media strategy.
Provide regular updates to leadership on the status of creator relationships, campaign performance, and event outcomes, ensuring transparency and alignment with business objectives.