Director, Creator Management

VaynerMedia LLC•New York, NY

8d•$140,000 - $165,000

About The Position

The Director, Creator Management leads the "Creators" pillar within the CAIT (Creators, Affiliates, Influencers, & Talent) department for their assigned pod. This role is a leader who goes beyond simple Creator procurement to set the creative standard from the initial brainstorm through to the final SMA (Social Media Ad), ensuring the department’s output is cast for relevance, directed for quality, and optimized for views. You will oversee the strategy and operations for sourcing high-volume, diverse makers and talent to fuel our clients’ brand channels. You will bridge the gap between the CAIT team and the cross-functional team, ensuring that our external creator network is integrated directly into the AIM (Analyze, Ideate, Make) workflow to drive SMA Excellence.

Requirements

7-10 years of experience in social media, creative advertising, or talent management.
Creative/Operator Hybrid: You have the taste level to improve a piece of creative work and the operational brain to manage the budget and timeline behind it.
The Seller Mindset: You are comfortable in a room with clients, articulating the business value of creators and defending creative decisions.
Practitioner Empathy: You understand the friction points of making content (because you’ve done it) and can build workflows that remove barriers for both the creator and the agency.

Responsibilities

Strategic Integration & SMA Excellence
The New “Creative” Director: Partner with Client Partnerships, Strategy, and Creative leadership to architect creator-first campaigns. You will translate high-level brand concepts into casting strategies, ensuring we use creators to solve creative problems (diversity, volume, authenticity) that internal teams cannot solve alone.
AIM Session Leadership: Oversee the integration of Associates and Residents into AIM sessions. Train the team to proactively pitch creator-led concepts that drive business results, moving the CAIT team from an "order taker" to a strategic partner.
Quality Control: Define and enforce the standard for SMA Excellence. Ensure the team understands the distinction between "Creator as Talent" (delivering raw performance/assets) and "Veditor" (technical assembly), ensuring delivered assets are creatively effective and commercially safe.
Virtual Directing Protocols: Establish the frameworks and training for "Virtual Directing," empowering your team to guide creator talent toward the right performance while the footage is still being shot.
Team Operations & Financial Health
Mentorship: Manage and develop a team of Associates and Residents. Train them to think less like project managers and more like Casting Directors and Producers.
Pipeline Management: Oversee the end-to-end operational health of the Creator pillar. While Associates handle execution, you are accountable for the systems regarding contract negotiations, payment processing, and project timelines to ensure speed and compliance.
Margin & Efficiency: Monitor the financial health of creator projects within your pod. Optimize workflows to reduce rounds of revisions and ensure we are delivering high-volume assets at a margin that works for the business.
Risk Management: Serve as the escalation point for complex creator negotiations or usage rights issues, protecting the agency and client from liability.
Industry Thought Leadership & Business Growth
The Subject Matter Expert: Serve as VaynerMedia’s internal authority on the Creator Economy. You are the person Account Directors call to help sell a CAIT incremental scope to a hesitant client, and the person Strategy looks to for the latest on platform creator trends.
External Representation: Represent VaynerMedia at industry panels, events, and new business pitches, articulating our unique "Creators as Talent" philosophy.
Trend Analysis: Turn trends from the creator economy into actionable business opportunities for our clients.