Director, Creative Services & Brand Management
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About The Position
The Director, Creative Services & Brand Management leads a dynamic team of designers, photographer, and agencies to create compelling multimedia assets that maintain brand consistency and elevate Brother's market presence. The role also oversees content copywriters, as well as the budget (including forecasting, reconciliation, and appropriate expense management) for creative services, creative agencies, and photoshoots. This Director streamlines creative processes, ensuring efficiency and adherence to brand guidelines across all platforms, including digital, print, and event materials. The Director also oversees brand governance in the U.S. market and supports Latin American subsidiaries while collaborating with cross-border teams in Japan, Europe, and Canada to ensure brand consistency. The Director, Creative Services & Brand Management understands brand storytelling and leads the team in the creation of assets that move and motivate customers. This position connects the creative approach to the business strategy, working with product and campaign management. The Director exhibits outstanding professional experience and creative judgment to guide the Creative Services team in achieving the highest possible standards appropriate for all materials regardless of medium. This role collaborates closely with several internal/external teams, driving successful marketing creative execution that is fueled by a multi-million-dollar media and marketing yearly investment, ensuring that the Brother brand is positioned appropriately in the market and aligning with our brand image.
