Director, Creative Director

WP Engine • Austin, TX

20h • Remote

About The Position

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. As a Creative Director in the B2B Technology space, you are an operational and performance-driven leader responsible for the visual evolution of our brand across all channels. Your primary mission is to transform creative output into a high-velocity engine that accelerates integrated campaigns for the transactional SMB segment, driving demand generation and conversion. Distinguishing this role, you will focus on performance marketing creative through a scalable, 'AI-first' workflow that minimizes time-to-market for campaigns. You will bridge the gap between big-idea storytelling and data-driven execution, leading a multidisciplinary team of designers, copywriters, and videographers.

Requirements

• 10+ years of creative experience, with at least 5 years in a B2B technology or SaaS environment. You must understand the buyer journey and how to communicate complex value propositions.
• Proven track record of building "Design Ops" or "Creative Ops" functions.
• Ability to interpret media reports and performance dashboards. You should be comfortable discussing performance marketing.
• Mastery of the Adobe Creative Cloud and Figma.
• Familiarity with Project Management tool, Asana, is essential.
• A forward-thinking approach to Generative AI tools (Midjourney, Jasper, ChatGPT) to speed up brainstorming, mood-boarding, and versioning.

Responsibilities

• Design and implement a scalable end-to-end creative workflow (from brief to delivery) that minimizes bottlenecks and maximizes asset throughput.
• Build and manage an "AI-first" creative stack to exponentially increase production speed. This includes using generative AI for rapid storyboarding, localized copy variations, and automated extensions to keep the creative engine running.
• Establish clear, tiered approval gates that empower creatives to move fast while ensuring stakeholder approval.
• Partner with the Paid Media teams to analyze creative performance data.
• Oversee the implementation of templated systems (e.g., Figma, Adobe CC, or Digital Asset Management platforms) to enable channel teams.
• Set the North Star for the brand’s visual and verbal identity, ensuring it resonates with technical B2B buyers and C-suite stakeholders alike.
• Lead the conceptual development of integrated campaigns, ensuring channel consistency from high-level brand awareness down to low-funnel ads.
• Act as the primary creative partner for leadership and Marketing, translating complex ideas into simplified, compelling market narratives.
• Manage and grow a core team of copywriters, designers, and videographers.
• Build and manage a "bench" of specialized contractors and agencies.
• Dynamically manage the creative budget and roadmap, balancing internal bandwidth with external spend to meet fluctuating demand.

Benefits

• Company Stock Options: Every employee is an owner in the company.
• Health & Wellness: Great Health Benefits (Medical, Dental, Vision, Life Insurance) and HSA Company contribution.
• Family Support: Fertility Benefits (IVF/Fertility drug coverage) and Paid Family and Caregiver’s Leave.
• Financial Security: 401(k) with a 4% match and Disability Insurance.
• Time Off: Generous Vacation Time, 4 Company Wellness Days a year, and 1 floating holiday.
• Home Office: One-time $500 payment to set up your home office.
• Mental Health: Free subscription to Calm and an Employee Assistance Program.
• Pet Friendly: Pet Insurance options available.
• Growth: On-going education through LinkedIn Learning, Workday Learning, and our Career Growth Portal.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees