Director, Content Strategy

Brunswick Boat Group•Mettawa, IL

12d•Hybrid

About The Position

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: Position Overview : The Director of Content Strategy supporting the central creative team at Brunswick will define and lead content strategies that strengthen our brands, grow audience reach across social and beyond . This newly created role in the Creative Center of Excellence is both strategic and collaborative—acting as the bridge between teams to define how brand messages translate into content that inspires, educates, and motivates our audiences, while using data and insights to continuously optimize our approach. You will develop and collaborate on social creative content strategies and frameworks for a core set of priority brands with a primary focus on owned channels (social) and a secondary focus on content and campaign strategies that extend across the full consumer journey. Partnering closely with the Brand Managers and brand social marketing team and with other cross-functional leaders across the Brunswick enterprise, you’ll bring strategy, governance, playbooks, and performance frameworks to life while ensuring our brands deliver consistent, insight-driven content experiences. At Brunswick, we have passion for our work and a distinct ability to deliver. Essential Functions:

Requirements

Bachelor’s degree required
12+ years in brand, planning, insights, brand strategy or social – agency planning experience is a plus
Strong track record of experience with both B2B and B2C marketing
Excellent communication and interpersonal skills
Passion for creative
Skilled at managing large projects and meeting deadlines

Nice To Haves

Facilitation experience is a plus

Responsibilities

Partner with brand teams to define and drive social content vision, strategies and frameworks that strengthen owned media presence and provide clear strategic direction to elevate creative content development for organic social
Establish a process for the planning of content and support the social marketing teams facilitate that process within their brands and across cross-functional teams (i.e PR/Comms and creative teams)
Identify which brands belong on which platforms, how those brands translate to the social space and how the content should come to life for an initial set of priority brands
Partner closely with Division Social Leads, Director of Brand Content and Social Strategy (Navico) and Social Governance/Operations to pull through playbooks, governance best practices, common KPIs and foundations into other business units
Brief creative (Content Creator) on strategies and social needs to execute
Educate and align key stakeholders (Brand/Social, Leadership, etc.) on social media opportunities, trends, best practices, and performance.
Define KPIs, track performance, and provide regular reporting with insights and recommendations to optimize results.
Work with Brand Marketing Directors/Managers on developing brand messaging and content strategies beyond social
Act as a strategic partner and bridge between cross–functional teams (brand marketing, social, creative, performance marketing)
Leverage and expand on frameworks and tools (i.e. Creative Briefs, Marketing Plans, Consumer Ecosystems) that inspire and help Marketers improve their marketing plans and strategies, and consult on implementation
Work with cross-functional Insights team to help identify the critical insights and gaps needed to understand consumer and customer needs and how we can satisfy those
Partner with creative leadership on ensuring creative ideas deliver on strategy