Director, Content Strategy & Activation

PatientPoint•Cincinnati, OH

11h•Hybrid

About The Position

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Job Summary PatientPoint is seeking a strategic and hands-on Director, Content Strategy & Activation to build and lead our newly established Content Marketing Center of Excellence. This role sits at the intersection of enterprise storytelling, campaign activation, AI-enabled content scaling and measurable business impact. You will architect and operationalize a comprehensive content strategy that supports multiple business units, aligns to enterprise priorities and drives engagement, affinity, demand and retention across our audiences. You will manage and mentor a team of content marketers while personally contributing to high-impact content development and campaign integration. This leader must be both a visionary strategist and an execution-oriented operator — someone who can define the roadmap and ensure content delivers measurable business results.

Requirements

10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments
Demonstrated experience building and scaling content programs across multiple audiences or business units
Proven ability to operate at both strategic and hands-on levels
Experience leading and developing high-performing creative or content teams
Strong editorial judgment and exceptional writing and storytelling skills
Experience integrating content into demand generation and campaign strategies
Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms
Ability to translate complex healthcare and technology concepts into clear, compelling narratives
Bachelor’s degree in Marketing, Communications, Journalism or related field

Nice To Haves

Agency experience preferred

Responsibilities

Enterprise Content Strategy & Narrative Leadership
Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals
Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders
Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units
Identify opportunities to leverage synergies across segments while maintaining audience relevance
Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking
Campaign Strategy & Content Activation
Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans
Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives
Own campaign content strategy and execution — from concept through deployment
Owned Media & Content Ecosystem Management
Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity
Architect an editorial roadmap aligned to strategic priorities and campaign focus areas
Implement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high-impact derivative content
Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority
Thought Leadership & Market-Relevant Content
Proactively monitor healthcare, digital health, media, policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspective
Rapidly translate breaking news, emerging research, regulatory shifts and cultural moments into relevant, high-quality content that positions PatientPoint at the center of industry conversations
Develop clear POV-driven content that articulates PatientPoint’s unique stance on topics impacting providers, patients and life sciences partners
Partner cross-functionally to surface frontline insights, customer perspectives and proprietary data that strengthen our authority and credibility
Ensure thought leadership content is timely, distinctive and aligned to enterprise priorities while reinforcing our long-term narrative
Leverage multiple channels — including blog, social, email, PR collaboration and sales enablement — to amplify our voice in key industry discussions
Measurement, Analytics & Optimization
Establish and lead a robust content analytics and reporting framework
Define KPIs tied to engagement, campaign performance, customer engagement and sales enablement effectiveness
Translate performance data into actionable insights to refine messaging, formats and distribution strategies
Continuously optimize based on business priorities and measurable impact
Team Leadership & Cross-Functional Collaboration
Manage and mentor a team of content marketing managers, setting clear expectations and elevating quality standards
Foster a culture of craft, accountability and innovation within the content function
Partner cross-functionally with Product, Brand, Demand, Customer Marketing, Sales, Content, Data & Insights, Corp Comms and Customer Success to ensure alignment and consistency
Serve as the connective tissue between strategy and execution — ensuring ideas translate into high-quality, business-driving assets