Director, Content Strategist- Oncology

Bristol Myers Squibb • Princeton, NJ

5d

About The Position

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Summary: The Content Strategist acts as a critical BMS link between brand teams, Agencies of Record (AORs), Mosaic Data Hub, BIT, and Commercialization AI Strategy & Analytics (CASA) to ensure BMS’s Strategic Asset Management AI (SAMai) platform and marketing content libraries are accurate, searchable, compliant, and activation-ready. This role is accountable for upholding content integrity and as such owns metadata /taxonomy standards, is responsible for tagging accuracy, seamless asset transfer, and building well-structured content libraries that enable GenAI-driven content creation and strategic content reuse. This role ensure adherence to BMS metadata standards, supports BMS claims management, drives BMS content quality and compliance practices, promotes best-in-class approaches for efficient, searchable content management, and oversees content production workflows to deliver timely, compliant, and high-quality assets across channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.
• Minimum 8 years in content strategy, digital asset management, or marketing operations within a regulated industry (pharma experience strongly preferred).
• Proven track record of managing enterprise content ecosystems and implementing metadata standards.
• Technical Skills: Familiarity with DAM platforms (e.g., AEM, Veeva Vault PromoMats) and content governance tools.
• Solid understanding of AI-driven content generation and related technologies.
• Content Governance Expertise: Deep understanding of metadata standards, tagging protocols, and compliance requirements.
• Cross-Functional Collaboration: Ability to partner effectively with brand teams, agencies, and regulatory stakeholders.
• Digital Asset Management (DAM) Proficiency: Skilled in organizing and maintaining enterprise content libraries for scalability and reuse.
• Analytical Thinking: Strong capability to interpret data and leverage insights for process optimization.
• Innovation & Adaptability: Comfortable driving GenAI-enabled strategies and evolving content ecosystems.
• Operational Excellence: Focused on efficiency, accuracy, and continuous improvement in content workflows.
• Expertise in managing production timelines, vendor coordination, and multi-channel content delivery.
• Familiarity with production tools and platforms for workflow management and version control.
• Ability to oversee localization and adaptation processes for global markets.
• Strong problem-solving skills to address production bottlenecks and ensure speed-to-market.

Responsibilities

• Stewardship & Governance Serves as accountable BMS point to ensure content quality and compliance per BMS standards across SAMai and marketing content platforms.
• SAMai Serve as the gatekeeper for SAMai content quality, recency, and compliance; run periodic audits to ensure only final, approved strategic documents are available.
• Define and manage area of responsibility (e.g., region, therapeutic area) and align maintenance cadence to governance needs.
• Partner with brand teams and agencies to ensure timely, accurate strategic document submission and resolve gaps or inconsistencies.
• Marketing Content Library & Claims Readiness Build and maintain structured content libraries (claims, photography, references) to support GenAI-powered content generation and global reuse.
• Validate alignment of assets with brand strategy, compliance requirements, and style standards; liaise with MLR/PromoMats stakeholders for readiness.
• Coordinate with Agencies of Record (AORs), Mosaic, and CASA to uphold content integrity and timely delivery of content
• Drive and implement initiatives that optimize content processes, enhance analytics, and improve operational efficiency (e.g. updated taxonomy implementation)
• Manage and deliver end-to-end content production workflows, ensuring timely, compliant, and high-quality asset delivery across channels
• Metadata, Taxonomy & Searchability Standardize and continuously improve metadata and taxonomy frameworks to maximize discoverability and reuse across SAMai and marketing content DAM systems.
• Ensure tagging accuracy and metadata integrity to enable enterprise searchability and insights on most recent approved content.
• Workflow Orchestration & Vendor/Agency Enablement Execute seamless asset transfer across systems/stakeholders; monitor and resolve production bottlenecks to maintain speed-to-market.
• Coordinate with Agencies of Record (AORs), Mosaic, and CASA to uphold content integrity and timely delivery.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
• Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director