Director, Content & Social Strategy

Frida • Miami, FL

114d

About The Position

Frida is seeking a Director of Content & Social Media to define and lead our brand’s voice across digital platforms. This leader will set the vision and strategy for social media, content creation, and community engagement, ensuring these functions work together to drive cultural relevance, brand growth, and measurable business results. The role requires a balance of creativity, strategic oversight, and operational excellence, with the ability to inspire teams, push innovation, and translate insights into bold ideas that resonate with consumers.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 10+ years in social media, content strategy, or digital marketing; 5+ years leading teams.
• Proven expertise in developing high-performing video content strategies across TikTok, Instagram Reels, YouTube Shorts, and emerging video platforms.
• Proven track record of building and scaling content and social ecosystems that deliver measurable brand and business growth.
• Deep platform expertise and fluency in content trends, cultural relevance, and algorithm dynamics.
• Experience leading video production, live activations, and social-first creative.
• Strong analytical skills with ability to translate insights into actionable strategies.
• Exceptional communication, collaboration, and leadership skills.
• Background in consumer lifestyle, CPG, or culturally driven brands strongly preferred.

Responsibilities

• Develop and evolve Frida’s long-term content and social media strategy across owned, earned, and emerging channels.
• Translate brand priorities and marketing objectives into actionable, platform-specific strategies that drive awareness, engagement, and business outcomes.
• Partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations.
• Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches.
• Develop out-of-the-box ideas that expand Frida’s voice both on and beyond social platforms.
• Lead creative concepting and production of social-first storytelling, ensuring all content is platform-native, trend-aware, and culturally fluent.
• Develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies—to produce engaging, meaningful, and community-building content.
• Create a model for managing channels that prioritizes iteration, fueled by learnings from top-performing content and community insights.
• Oversee high-quality content development across video, live streaming, and multimedia storytelling, from ideation through distribution.
• Ensure consistency in brand voice, tone, and storytelling across all touchpoints.
• Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels.
• Establish community management guidelines to ensure timely, empathetic, and brand-right engagement.
• Collaborate on influencer and creator strategy, integrating creator content into broader campaigns to amplify reach and authenticity.
• Monitor cultural moments and online trends, leveraging a deep appreciation for pop culture to identify opportunities for relevance and breakthrough content.
• Support escalation and reputational risk protocols, ensuring Frida remains agile and responsive in fast-moving environments.
• Define KPIs across audience growth, engagement, reach, and brand impact, tying results back to business objectives.
• Leverage analytics and social listening tools (e.g., Sprout Social, Hootsuite, Google Analytics) to optimize strategy and fuel iterative improvement.
• Deliver actionable insights and regular performance updates to senior leadership.
• Benchmark against competitors and category leaders to keep Frida’s social presence innovative and competitive.
• Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement.
• Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor.
• Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration.
• Manage external partners, creators, and agencies to expand creative capacity and production scale.

Benefits

• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings.
• Exclusive employee product discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees