Director, Content & Social Media

Build-A-Bear Workshop • Saint Louis, MO

109d • Hybrid

About The Position

The Director, Content & Social Media, is future facing and audience-obsessed while leading our brand storytelling across platforms. This role is equal parts strategist, creator, and cultural connector - someone who understands the power of social to build brands, drive engagement, and shape communities through compelling content. This role will lead a dynamic team of social strategists, content creators, and partner agencies, while working cross functionally with creative, PR, product, and marketing teams to craft a content ecosystem that breaks through the noise and builds meaningful relationships.

Requirements

• Bachelor's degree required.
• 10+ years of experience in content, social, or digital marketing - at a brand, agency, or publisher with a strong creative voice.
• Deep understanding of platform-specific content formats, best practices, and algorithm shifts.
• Proven experience in building and scaling content and social ecosystems that drive brand affinity and business growth.
• Proficiency with emerging AI tools, creator platforms, and immersive storytelling formats (AR, shoppable video).
• Strong command of social listening, analytics, and content planning tools (Sprinklr, Sprout).

Nice To Haves

• Background in lifestyle, fashion, toys, entertainment, youth, or purpose-driven brands.
• Prior experience working with or as a creator/influencer.
• Familiarity with global social strategies and localization frameworks.

Responsibilities

• Own and evolve our content and social strategy across all channels (Instagram, TikTok, YouTube, LinkedIn, Threads, Pinterest, emerging platforms).
• Create a culturally fluent content calendar that integrates brand storytelling, product campaigns, influencer collaborations, and real-time cultural moments.
• Lead creative concepting and production for social-first storytelling, ensuring all content is platform-native, thumb-stopping, and deeply engaging.
• Define performance metrics and KPIs across platforms - ensuring every post has purpose, and every campaign is tied to measurable results.
• Mentor and grow a high-performing team, providing clear vision, feedback, and development opportunities.
• Forge deep relationships with creators, influencers, and platform reps - unlocking co-creating, first-to-market opportunities, and exclusive formats.
• Champion innovation by identifying new tools, technologies, and trends - from new content formats to experimental platforms.
• Collaborate cross-functionally with brand, PR, product, e-comm, and performance marketing teams to ensure content ladders up to brand goals and business impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees