Director, Content Engine Lead

Pfizer • New York, NY

432d • $161,600 - $269,400

About The Position

The Director, Content Engine Lead, is a pivotal role within the Chief Marketing Office, responsible for establishing and executing a content strategy that leverages SEO insights to enhance the commercial portfolio. This position involves building and managing a team to drive content strategy, optimizing content across commercial platforms, and creating agile processes for timely content delivery. The role requires cross-functional collaboration to produce marketing content that aligns with commercial objectives and cultural contexts, ultimately aiming to accelerate the launch of products to patients.

Requirements

• Bachelor's degree
• 10+ years of experience in relevant roles either in-house or at an agency setting.
• Strong understanding of social media and digital platforms.
• Proven experience executing content strategies and campaigns.
• Strong project management skills.
• Growth mindset and ability to build in a white space.
• Excellent written skills for digital properties.
• Understanding of legal and compliance regulations in healthcare marketing.
• Experience with hybrid and central/decentralized content teams.
• Experience in regulated industries with strategic prioritization skills.
• Experience defining content-related KPIs and measurement strategies.
• Ability to manage decoupled content environments effectively.
• Compelling communication skills and ability to influence others.
• Exceptional interpersonal skills and mastery of working in a matrix environment.
• Ability to drive strategy and execute with speed and quality.

Nice To Haves

• Master's degree

Responsibilities

• Establish the content and opportunistic strategy for the commercial portfolio based on SEO insights.
• Build and manage a team to drive the content strategy across commercial products.
• Assess and advise on optimizing content integrated with commercial platforms.
• Manage KPIs for content channels and adapt strategies based on audience and business needs.
• Create agile processes for brands to respond to opportunistic moments with relevant content.
• Work cross-functionally to create marketing content across a matrix environment.
• Partner with brand marketers to produce optimized social and digital creative content.
• Develop and implement ongoing optimization of SEO strategy for content across priority platforms.
• Capture analytics to evaluate ongoing performance of content.

Benefits

• 401(k) plan with Pfizer Matching Contributions
• Paid vacation
• Paid holidays and personal days
• Paid caregiver/parental and medical leave
• Health benefits including medical, prescription drug, dental, and vision coverage
• Relocation assistance may be available based on business needs and/or eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree