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The Director of Consumer Products is responsible for the full product management oversight of Auto/RV, Credit Card, Unsecured Personal, Home Equity, Mortgage, and Deposit Products including, but not limited to, checking, savings, certificates, high yield money market accounts. Primary responsibilities include competitive analysis, creation of go-to market strategy, pricing governance, portfolio analysis, improving operational efficiencies, and the member experience of loan products. This role will partner closely with Lending, Marketing, Finance, Legal/Compliance, Consumer Banking, Digital Banking, and Technology. The Director of Consumer Products will strive to drive awareness, adoption, origination, and engagement of consumer products by ensuring the right product fit for target members.