Director, Consumer Insights & Research

iRobot•Bedford, MA

18d•Hybrid

About The Position

The Director of Consumer Insights & Research is a strategic, collaborative, and hands-on role responsible for shaping a deep, enterprise-wide understanding of consumers to drive business growth, product innovation, and brand relevance. This leader will partner across Marketing, Product, Design, Engineering, and Executive teams to identify key business questions, build insight-driven strategies, and execute research programs that guide decisions from early-stage innovation through to in-market performance.

Requirements

12+ years of experience in consumer insights, market research, or related fields.
Expertise in both qualitative and quantitative research methodologies.
Proven ability to operate strategically while also executing hands‑on research.
Demonstrated ability to translate data into clear, compelling narratives that drive action.
Experience influencing cross‑functional teams and presenting insights to executive stakeholders.
Experience with innovation research, brand strategy, customer experience, and design research.
Ability to manage ambiguity and operate in a fast-paced agile environment
A passion for understanding human needs and behaviors, and designing and marketing technology that improves people’s lives.
CPG Experience
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of any additional employment visas at this time.

Responsibilities

Develop and lead the enterprise consumer insights agenda, grounding business decisions in research based insights and implications.
Identify and anticipate critical business questions across the product and brand lifecycle and translate them into actionable research plans.
Socialize insights in compelling, concise ways that influence product roadmaps, innovation priorities, and marketing strategies.
Lead qualitative and quantitative research, including jobs to be done, concept testing, design & usability testing, pricing and brand health tracking.
Drive human‑centered design by mapping customer journeys, identifying pain points and building insight that enhances the consumer experience.
Conduct hands‑on research when needed—including design, execution, analysis, and insight storytelling. Eg. Comfortable using Qualtrics etc
Integrate macro trends, competitive signals, and future‑forward insight to shape long-term strategy.
Manage, mentor, and grow a high‑performing insights team.
Build strong partnerships with research suppliers.
Oversee budget, research prioritization, and process optimization.
Champion consumer centricity through curiosity and strategic thinking