Director, Consumer Insights and Marketplace Intelligence

NBC • New York, NY

95d • $135,000 - $180,000

About The Position

The entertainment, news, sports and technology sectors are changing rapidly, with new consumer behaviors and business models emerging and growing quickly. The most successful media and leisure companies will be those that, through rigorous consumer and marketplace analysis, better anticipate where and why consumer behaviors are changing, in order to give company leadership a strategic advantage, and help them invest smartly and navigate toward success. Versant's Director of Consumer Insight is the leader of the team managing primary research, custom studies, and synthesizing external sources, to help guide those decisions. They're an important voice and influencer in the company, consulting with and presenting their findings to senior colleagues across all brands and functional areas. This is a hands-on research role for someone who both loves conceiving and guiding work projects, and also digging into data and finding new business opportunities first-hand.

Requirements

• 8+ years of experience as a hands-on consumer insights project manager and analyst in the media, sports, or leisure areas.
• Significant experience working in the areas of streaming video, subscription media, digital media, and transactional business models is strongly preferred.
• 4+ years as a lead presenter of findings designed to guide senior management toward better decisions and outcomes.
• 4+ years working with 1st party data, and with syndicated data sets like MRI-Simmons, GWI, Claritas etc, and synthesizing data from diverse sources into holistic narratives to help guide decision-makers.
• Strong proficiency in Microsoft Excel and PowerPoint is required.
• Experience analyzing survey data using platforms like Decipher, DisplayR, or Forsta is required.
• Experience with SPSS, Sawtooth, or other statistical packages is strongly preferred.
• SQL, Python, and R proficiency a plus.
• Experience building data visualizations in platforms like Tableau, Looker and Power BI is a significant plus.
• Experience with global or multi-market research programs is a significant plus.
• A bachelor's or advanced degree in a related quantitative social science, media, marketing, or business field is required.

Nice To Haves

• You should understand linear and on-demand media, subscription and advertising ecosystems, how they are evolving, and their business challenges.
• A natural enthusiasm for the business of TV and video, news, sports, entertainment and digital leisure.
• Possess an intense interest in identifying the links between consumers' attributes, needs and motivations with their behaviors and choices.
• Have a business-growth mindset and get excited about proactively identifying new business opportunities through the development of fresh consumer insights.
• Possess an ability to balance long-term strategic thinking with the agility to deliver actionable insights quickly.
• You are skilled at rapid research execution, and know when to prioritize speed versus depth.
• A comfortable and clear communicator who can thrive in a collaborative, matrixed business culture across business, insights, analytics, data and technology functions.
• Demonstrated ability to influence.
• Able to clearly represent technical and methodological concepts to non-technical stakeholders.

Responsibilities

• Oversee landscape-level and brand-level primary research for the portfolio of Versant brands and businesses.
• Design, implement, and continually improve longitudinal studies and brand tracking programs to monitor market perception and competitive positioning.
• Leverage external data from third parties to help form a synthesized picture of the markets we work in, the forces that are changing them, the consumer needs that are driving change, and the business opportunities they create.
• Cultivate deep, trusted relationships with colleagues across our brands and businesses.
• Consult with them to understand their strategic questions.
• Craft custom research solutions designed to address those questions, then package and present findings to help guide better decisions and outcomes.
• Oversee the dashboard development and institutionalized visualization of primary research managed by the team, and third-party research sourced through the group.
• Lead a team of three, supporting, guiding, and developing two reports.
• Establish a team approach to keeping our insights and analytics methods forward-looking, innovative, and industry-leading, including in our use of AI in consumer insight development.
• Collaborate with research and analytics peers across the Data, Insights and Strategic Analytics functions to support each other's work, integrate processes, innovate, and contribute to a culture of collaborative growth.
• Build and manage relationships with external research vendors and agencies while developing internal research capabilities.
• Track a custom research budget and work with team leadership to optimize the value of our research investment annually.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• A variety of other benefits and perks

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree