Director, Consumer Growth Marketing

Yelp, Inc

118d • $148,000 - $276,000

About The Position

Yelp’s mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money—from where to eat, shop, or stay, to which home or local service provider to use, and beyond. Yelp’s Growth Marketing team is dedicated to driving user acquisition, activation, and long-term engagement across the full consumer lifecycle. As Director of Growth Marketing, you will shape the strategy and hands-on execution for our next phase of scalable, predictable growth. You will lead a team that thrives on experimentation, rigorous analytics, and relentless customer focus. We are especially interested in candidates who bring direct experience with AI-driven marketing or who demonstrate a deep curiosity and enthusiasm for leveraging AI and emerging technologies to advance our product marketing objectives. This is a full-time remote role based in the United States.

Requirements

• 10+ years of hands-on experience leading full-funnel growth marketing initiatives, including traffic generation, onboarding and activation, engagement, retention, and user contributions, in fast-paced, data-driven environments.
• Skilled at mentoring and growing high-performing, independent teams with a strong culture of experimentation and learning.
• Strong expertise in creating, executing, and optimizing multi-channel marketing strategies across acquisition, lifecycle, and in-product touchpoints.
• Demonstrated ability to turn insights and analytics into clear, actionable marketing strategies that directly impact business performance.
• Proven skill in using AI, experimentation frameworks, and advanced analytics to enhance campaign effectiveness and drive innovation.
• Strong analytical and creative problem-solving skills with the ability to connect data analysis to real-world marketing decisions.
• Excellent leadership and collaboration abilities when working with cross-functional partners to achieve alignment and results.
• Proactive communicator who can deliver clear updates on campaign progress, risks, and strategic recommendations to all stakeholders, including executive leadership.
• Track record of continuously improving marketing processes, messaging, and programs while managing forecasts and performance.
• Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.
• Bachelor’s degree in Marketing, Business, or related field is required. An advanced degree is preferred, but not mandatory.

Responsibilities

• Own and execute a comprehensive growth marketing strategy that supports multiple business objectives, including traffic, activation, engagement, retention, and contributions.
• Act as a team lead by thoughtfully delegating and empowering team members with clear direction, goals, and accountability.
• Develop and coordinate multi-channel programs to generate high-quality traffic and efficiently grow the top of the funnel across all key verticals, including Services.
• Partner with Product and Biz Ops to analyze, refine, and optimize all aspects of the onboarding and activation funnel.
• Identify and address friction points, and deliver innovative in-product experiences that improve new user retention and help users reach their 'aha' moments faster.
• Design and iterate on lifecycle programs such as email, push, and in-product messages that deepen engagement throughout the user journey.
• Create strategies to increase cross-selling and reduce churn.
• Lead the development of proactive campaigns for retention and reacquisition, using data and customer insights.
• Develop strategies and rapid experiments focused on increasing consumer contributions and reviews.
• Leverage both marketing and product channels to optimize participation and the overall value delivered to the platform.
• Foster a test-and-learn mindset within the team. Lead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analytics.
• Own and drive the growth marketing measurement and analytics framework.
• Collaborate with Growth Science and Operations teams to track, analyze, and act on results.
• Regularly monitor, forecast, and report performance against targets to stakeholders.
• Work closely with teams across Product, Engineering, Design, Marketing, Community, and Biz Ops.
• Synthesize insights from these partners to drive impact.
• Provide transparent and clear communication on priorities, results, and learnings to stakeholders at every level.
• Proactively incorporate AI and automation to enhance growth strategies, improve campaign execution, drive personalization, and boost creative output.
• Guide and support team members in developing world-class growth marketing capabilities.

Benefits

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree