Director, Communications Planning (Audience Strategy)

WPP-posted 3 months ago
Full-time • Senior
Philadelphia, PA
5,001-10,000 employees
Professional, Scientific, and Technical Services
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CMI Media Group is searching for a Director of Media Strategy & Communications Planning to join our collaborative and passionate team. In this role, you'll be the architect of compelling narratives that resonate with healthcare audiences and drive impactful results for our clients.

  • Uncover the 'Why' Behind the 'Who': Partner with our Decision Sciences and Audience Intelligence teams to identify and understand the audiences most likely to embrace our clients' brands.
  • Map the Journey to Wellness: Develop comprehensive customer decision journeys, illuminating the path consumers take from awareness to action.
  • Craft Compelling Brand Stories: Unearth key insights and weave them into a cohesive brand idea that resonates across all media touchpoints.
  • Build the Blueprint for Success: Develop strategic frameworks that guide media plan development, ensuring every tactic and investment aligns with the overarching strategy.
  • Champion Collaboration: Lead brainstorming sessions, inspire creative thinking, and partner seamlessly with internal teams and external partners.
  • A Passion for Understanding People: You're fascinated by consumer behavior, particularly within the healthcare landscape.
  • A Strategic and Analytical Mind: You excel at analyzing data, identifying patterns, and translating insights into actionable strategies.
  • Exceptional Communication Skills: You can articulate complex ideas clearly and persuasively, both verbally and in writing.
  • A Collaborative Spirit: You thrive in a team environment and enjoy working with diverse perspectives to achieve shared goals.
  • A 'Can-Do' Attitude: You're a creative problem-solver who embraces challenges and thrives in a fast-paced environment.
  • Dynamic and supportive work environment
  • Opportunity to learn and grow
  • Chance to make a real impact
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