Director-Commercialization

AT&T•Dallas, TX

About The Position

Overall Purpose: Lead and develop a high-performing commercialization team to manage the full lifecycle of AT&T’s products and services, fostering innovation in go-to-market strategies and utilizing data-driven decision-making to maximize revenue growth and expand market share Implement go-to-market strategies: Supervise and guide the team in translating established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings. Performance and Strategy: Oversee the team’s ongoing monitoring and optimization of product and channel performance. Provide direction on using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes. Program and Project Management: Manage and mentor cross-functional teams and external partners to ensure the timely, on-budget launch of commercialization initiatives and strategic programs, fostering collaboration and accountability. Stakeholder engagement: Act as the primary liaison to align business units, ensuring effective communication of insights and recommendations to senior leadership and supporting decision-making. Growth Support: Direct initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels. Job Contribution: Designs and executes strategies that support the overarching philosophy of the organization. Oversees departmental programs and is often hands-on with the design and implementation of applicable strategies. Typically leads large teams, supervising supervisors as well as career-level staff within the organization. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.

Requirements

Bachelor’s degree (BS/BA) desired.
10+ years of related experience.

Responsibilities

Lead and develop a high-performing commercialization team to manage the full lifecycle of AT&T’s products and services
Foster innovation in go-to-market strategies
Utilize data-driven decision-making to maximize revenue growth and expand market share
Supervise and guide the team in translating established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
Oversee the team’s ongoing monitoring and optimization of product and channel performance.
Provide direction on using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
Manage and mentor cross-functional teams and external partners to ensure the timely, on-budget launch of commercialization initiatives and strategic programs, fostering collaboration and accountability.
Act as the primary liaison to align business units, ensuring effective communication of insights and recommendations to senior leadership and supporting decision-making.
Direct initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
Designs and executes strategies that support the overarching philosophy of the organization.
Oversees departmental programs and is often hands-on with the design and implementation of applicable strategies.
Typically leads large teams, supervising supervisors as well as career-level staff within the organization.
Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.