Director, Commercial Marketing - Bloom Beverage
About The Position
We are seeking an individual who will lead the development, implementation and tracking of a holistic Commercial Marketing plan for Bloom Beverage in sync with overall brand & digital marketing plan. Exhibit strong cross functional partnership with Bloom Digital Consumer Marketing and internal Nutrabolt commercial marketing functions to develop a consolidated total plan. This role will report directly to the SVP, Commercial Strategy - Bloom Beverage. This role is eligible to participate in our Management Bonus Plan.
Requirements
- 8+ years of progressive experience in shopper marketing, trade marketing, & commercial strategy within CPG industry (Beverage experience highly preferred)
- Strong understanding of U.S. retail channels (Grocery, Convenience, Mass, Club, and Emerging)
- Strong ability to link Upper funnel consumer brand marketing & digital activation to commercial marketing levers to drive high ROI
- Experience managing budgets across multiple stakeholders and synthesize into a simple strategic view for leadership
- Brings fresh thinking and big ideas to table basis high growth unlocks from prior experience
Nice To Haves
- High growth modern beverage brand experience highly preferred
- Proven track record of driving retail execution excellence and delivering incremental growth through full playbook activation.
Responsibilities
- Lead development of a holistic commercial marketing plan for Bloom Beverage across: Shopper Marketing, Trade Marketing, Field Marketing and Display/Merchandizing.
- Translate the Commercial Strategy and revenue ambition for Bloom into strategic spend priorities for various commercial levers
- Collaborate closely with Nutrabolt functional heads of Shopper, Trade, and Field Marketing to develop strategic spend priorities and plans for Bloom Beverage nationally and by key accounts
- Power Partnership with Bloom Digital and Brand Marketing Leads to develop ONE MARKETING PLAN and translate into a holistic customer facing marketing support calendar
- Establish in partnership with Finance team visibility and tracking of spend planning and actualization
Benefits
- Nutrabolt cares about our teammates' physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.
- We offer unlimited vacation paid time off and volunteer time off. You'll get discounts on C4 Energy, Cellucor, and XTEND products, too!
- We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Industry
Chemical Manufacturing
Education Level
No Education Listed
Number of Employees
251-500 employees
