Director, Cloud Data Platform Product Marketing
About The Position
We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together. Director of Product Marketing Cloud Data Platforms (CDP GTM) Location: [Remote] Team: Portfolio Marketing Reports to: VP, Portfolio Marketing Who we are Alteryx is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. For more than 20 years, over 8,000 customers have trusted Alteryx to connect, clean, and automate enterprise data — no coding required — delivering the analytics, workflows, and business logic that power insights and operational decisions. Today, we’re extending that same trusted foundation into the AI era, helping organizations operationalize intelligence across every cloud data ecosystem. What are we looking for We are seeking a strategic, high-impact Director of Product Marketing for Cloud Data Platforms (CDP) to lead the end-to-end go-to-market strategy for one of Alteryx’s most important growth bets. This leader will own the messaging, positioning, and Marketing strategy, and will partner on pipeline generation, enablement, and lifecycle marketing for Alteryx’s Cloud Data Platform initiatives — including deep partnerships with Snowflake, and Databricks. This is both a strategic and executional leadership role, ideal for someone who can synthesize complex AI + data platform trends, translate them into clear value propositions, and lead cross-functional teams to drive awareness, adoption, and revenue.
Requirements
- 10+ years of Product Marketing, GTM Strategy, or Solutions Marketing experience in cloud, data, analytics, or AI.
- Deep familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure).
- Experience owning GTM strategies, pipeline targets, and cross-functional product launches.
- Strong narrative development skills — able to translate technical concepts into compelling stories.
- Ability to orchestrate across Product, Partner, Sales, and Customer Success.
Nice To Haves
- Experience with AI/ML technologies and modern data architectures strongly preferred.
- BA/BS degree required; advanced degree (MBA or similar) a plus.
- Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal and internal meetings.
Responsibilities
- Lead Portfolio & GTM Strategy - Own and drive the global go-to-market strategy for Alteryx’s Cloud Data Platform big bet, positioning Alteryx as the intelligence layer that operationalizes context and workflows across modern cloud ecosystems.
- Define and drive category messaging - Help define and evangelize Alteryx’s category within the cloud data ecosystem, reinforcing the Intelligent Enterprise narrative and our leadership in AI-Powered Analytics.
- Drive Positioning, Messaging, and Narrative - Develop and maintain category messaging compelling positioning and messaging for CDP solutions, ensuring clear differentiation and consistent storytelling across marketing, sales, partners, and customer-facing teams.
- Own the CDP Marketing Plan & Pipeline Targets - Build and execute the CDP marketing plan — including campaigns, plays, KPIs, and pipeline targets — partnering closely with Demand Gen and Revenue Operations to measure impact.
- Lead Strategic Partnerships with Cloud Data Platforms - Collaborate with the Partner organization to create and execute co-marketing strategies with Snowflake, Databricks, Google Cloud, and other ecosystem partners.
- Cross-Functional Leadership: PMM, Product, Sales, Enablement - Partner with core PMM and Product teams to influence roadmap and release plans, while enabling Sales, Partners, and Customer Success with the positioning, content, and tools needed to win CDP-related deals.
- Market Insights & Competitive Intelligence - Serve as the internal expert on cloud data platforms and AI-powered analytics, translating market and competitive trends into recommendations that shape product strategy and GTM execution.
Benefits
- Comprehensive benefits including health, retirement, wellness, and generous time off.
- Benefit from equitable pay, inclusive culture, and the ability to bring your authentic self to work.
- Alteryx has amazing benefits for all Associates which can be viewed here.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
