Director, Client Insights

Circana•Hershey, PA

5d•Hybrid

About The Position

Let’s be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com. Our Critical Sales Skills At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business. Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action. Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence. Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities. Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context. Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times. Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change. What will you be doing? Circana seeks a passionate consultant and client advocate with strong analytic skills to advance solutions and insights that best build the client's strategic vision. Collaborate with our clients and internal teams to maximize and apply insights gleaned from Circana data including store data analysis, household purchase behavior analysis, surveys, audits, data modeling, in-market testing, and other custom projects.

Requirements

7+ years of experience in CPG insights, analytics, category management, consulting, or related fields
Strong expertise in Point-of-Sale (POS), Consumer Panel, and Syndicated Data
Experience with syndicated data tools (Circana/NielsenIQ/Numerator, etc.) is required
Proven ability to translate data into clear, actionable insights for brand and marketing teams
Strong communication skills, including presenting to senior leadership stakeholders
Ability to manage multiple workstreams and prioritize in a fast-paced environment
Strong Excel and PowerPoint skills; familiarity with Tableau or Power BI is a plus
Ability to work cross-functionally and influence without authority
Comfort operating with ambiguity and structuring recommendations with limited information
Bachelor’s degree in Business, Marketing, Analytics, or related field

Responsibilities

Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
Support Retailer Collaborative Gateways that client invests in: Develop and deliver ongoing retailer-specific business reviews in collaboration with Circana peers, initiate data investigations, assist with renewal activities.
Integrate into client category management organization: provide Circana POV on reporting best in class approaches, assist with migration of dashboards to PowerBI.
Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
Maintain Industry Expertise: Stay current on trends in CPG to position Circana as a thought leader and trusted advisor.
Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Assortment, Liquid AI) to support client engagement and solutions delivery.
Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
Advanced Analytic & Storytelling Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses in a story, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.