Director, Client Engagement (Marketing)

About the position

A front-facing marketing leader and relationship builder for key stakeholders ('clients') providing critical and informative input for marketing strategies and plans that support initiatives across the Enterprise, that may include Stanford Medicine Partners, Stanford Health Care Tri-Valley, Digital Health, Corporate Partners and Accountable Care Organization (ACO) Products, Stanford Medicine's Service Lines, Medical Office Buildings, and special projects. Brings innovative ideas, techniques and marketing opportunities to the forefront to benefit Stanford Medicine and continue to position the organization as a leading academic medical center. The role has both account-specific budget and staff supervisory responsibilities.

Responsibilities

• Leads small team in development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics.
• Oversees and holds ultimate accountability for the team's execution of marketing plans and closely monitors outcomes/metrics.
• Builds and maintains strong client relationships with key stakeholders and departments throughout the organization.
• Regularly provides and presents updates to key internal and external stakeholders regarding marketing initiatives and impact.
• Closely collaborates with Marketing, Communications, Market Development and Outreach departments to ensure marketing efforts align with and drive support for Stanford Medicine's goals.
• Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.
• Understands and shares competitor positioning and opportunities to help develop stronger marketing plans and tactics.
• Influences go-to-market plans that differentiate Stanford Medicine, engage and educate the community as well as maximize current slot utilization.
• Coaches, mentors and manages assigned staff to foster collaboration, increase efficiency and deliver measurable results.

Requirements

• Bachelor's degree in a work-related discipline/field from an accredited college or university. Master's degree preferred.
• Ten (10) years of progressively responsible and directly related work experience.
• Seven (7) years of supervisory experience.
• Experience in an academic medical or community hospital setting preferred.

Nice-to-haves

• Effectively translates core business strategies into actionable initiatives with deep knowledge of concepts, principles and methods of developing and executing effective marketing strategies.
• Proven expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two.
• Demonstrated experience in presenting complex ideas in a simple and impactful manner (verbal and written).
• Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.
• Proven client credibility - strong relationship building and bridging competencies with demonstrated ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy.
• Dogged focus on execution and driving results and can strike a balance between fostering the relationship and doing what's right for the business and organization.
• Can sell the work, sometimes delivering ideas clients are not yet comfortable with by providing a compelling vision and an informed POV backed by strong rationale.
• Combines a good mix of patience and diplomacy: can 'read the room/mood' and adapt accordingly to get results within an academic medical environment.
• Proven ability to work effectively across a highly matrixed organization; strong executive presence and works well with colleagues at all levels; inspires loyalty, collaboration, and confidence.
• Effective leader adept at driving and managing change with collaborative style of management that values the input of others.
• Ability to build relationships with people from diverse areas, as well as with 'key influencers,' and inspire those outside their direct sphere of control.
• Disciplined, yet entrepreneurial - energized by challenge, driven by results, track record of being a catalyst for brainstorming, moving projects forward and delivering superior results.
• Positive attitude, strong character, intelligence, integrity, and common sense.
• Ability to effectively prioritize work and meet deadlines in a fast-paced environment with competing priorities.

Benefits

• Exceptional benefits and competitive pay to ensure our staff feels supported in and outside of their work.
• Specific roles are eligible for shift differential pay, sign-on/relocation bonus, etc.