Director Channel Marketing

Honeywell•Atlanta, GA

45d

About The Position

As the Director of Channel Marketing, you will be responsible for leading and overseeing the channel marketing function within our organization. Your role will involve developing and executing comprehensive channel marketing strategies to drive growth and maximize sales through our distribution and partner channels. You will play a critical role in building strong relationships with channel partners, developing joint marketing programs, and driving demand generation activities. You will report directly to our [title] and you'll work out of our [City, State] location on a [Hybrid, On-site, Remote] work schedule. In this role, you will have a transformative impact on the company's channel marketing strategies and overall business success. You will be responsible for developing and executing comprehensive channel marketing plans, driving revenue growth, and optimizing channel performance. Your expertise in market analysis, customer segmentation, and channel optimization will be instrumental in identifying new market opportunities, expanding market reach, and increasing customer acquisition. Collaboration with cross-functional teams will be essential in aligning channel marketing efforts with overall business objectives. By providing strategic direction and guidance, you will shape the future of Honeywell's channel marketing initiatives and contribute to its position as a global technology leader. At Honeywell, our people leaders play a critical role in developing and supporting our employees to help them perform at their best and drive change across the company. Help to build a strong, diverse team by recruiting talent, identifying and developing successors, driving retention and engagement, and fostering an inclusive culture.

Requirements

Proven experience of at least 8 years in channel marketing or related roles
Demonstrated success in developing and executing comprehensive channel marketing strategies
Strong leadership and people management skills
Excellent communication and interpersonal skills
Ability to build and maintain strong relationships with channel partners
Proficiency in demand generation and lead generation strategies
Experience in utilizing marketing automation platforms and CRM systems
Knowledge of distribution and partner channel dynamics

Nice To Haves

Passion for driving channel growth and maximizing sales opportunities
Proven track record of developing successful channel marketing programs
Strong strategic thinking and problem-solving abilities
Ability to think creatively and innovatively
Experience in managing and mentoring a team
Experience in the technology or manufacturing industry (preferred)

Responsibilities

Lead and oversee the channel marketing function, including managing a team of channel marketing specialists
Develop and implement channel marketing plans and strategies to drive growth and increase market share
Collaborate with channel partners to develop joint marketing programs and initiatives
Create and execute demand generation campaigns to drive sales through channel partners
Provide marketing support and resources to channel partners to enhance their sales efforts
Conduct market research and analysis to identify channel trends, opportunities, and competitor activities
Manage marketing budgets and measure the effectiveness of channel marketing initiatives
Collaborate with crossfunctional teams to align channel marketing efforts with overall business objectives
Lead the development of medium to longterm planning, such as Annual Operating Plan (AOP) or Strategic Planning (STRAP)
Stay uptodate with industry trends and best practices in channel marketing