Director, Channel Marketing (SEO)

About the position

Passionate about SEO and interested in joining a growing set of media and search specialists working in financial marketing? In this role, you will be accountable for increasing Fidelity.com search traffic and conversions through organic strategies and improving search rankings for Fidelity's products, services and educational content.

Responsibilities

• Develop SEO strategies and optimization recommendations to improve Fidelity.com search engine rankings.
• Drive organic traffic and enhance online visibility.
• Collaborate across channel marketing and with product teams, site developers, content strategists, and UX team to ensure SEO best practices are integrated into website development and content creation.
• Help drive and prioritize the findability roadmap to evolve practices in a rapidly changing search landscape.
• Conduct site auditing, keyword research, and competitive analysis.
• Perform on-page optimization including keyword strategy, content and image optimization, title tag and header tag optimization, meta description optimization, internal linking and link flow optimization, and URL optimization.
• Adopt new search marketing techniques and technologies, staying ahead of industry trends.
• Track performance and reporting.

Requirements

• Bachelor's Degree.
• 8+ years of experience with SEO and digital content.
• Deep subject matter expertise in Technical SEO, Content Optimization, Keyword Strategy and Link Optimization.
• Strong understanding of search engine platforms, algorithms and ranking factors.
• Expertise with SEO tools and web analytics platforms (BrightEdge, SEMRush, Adobe Analytics, Google Analytics, Google Search Console, Bing Webmaster).
• Familiar with SEO for JavaScript-based websites and Angular single-page applications.
• Proven track record of improving organic search performance.
• Experience working in a cross-functional, matrixed organization.

Nice-to-haves

• Strong analytical skills and experience with data-driven decision-making.
• Effective communication skills, both written and oral.
• Strong adaptability and continuous learning mindset to stay ahead of search evolution.
• Familiarity with agile principles / working in agile.