About the position
Passionate about search engine marketing and interested in joining a growing set of media leaders and search specialists working in financial marketing? We are looking for a result-driven search marketer who will be responsible for driving strategy and execution of search engine marketing initiatives supporting Fidelity business units. The ideal candidate is passionate about search marketing and has advanced knowledge of SEM, SEO, and AdTech in order to drive performance, findability, and advance the capability. You will lead all aspects of paid search management, including keyword strategy, budget allocation, ad copy, testing, and audience strategy specific to the lines of business you are aligned to. With partnership and support from an external agency team for implementation, you will advise on bid strategy and optimization of those campaigns. You will work as part of an integrated marketing team, collaborating with Paid Media, Communications Strategy, Onsite Marketing, Content, UXC, and Analytics. As a critical consultant on SEO relative to the business units you support, you will partner with product teams to advise on best practice, conduct keyword research, implement page audits, and identify opportunities to optimize webpage content that can maximize organic findability. You will contribute thought leadership and POV within the team as it relates to the evolving search landscape, channel trends, analysis of consumer search behavior, insights around competitor strategies and lead or contribute toward workstreams that evolve or enhance the practice internally.
Responsibilities
- Lead all aspects of paid search management, including keyword strategy, budget allocation, ad copy, testing, and audience strategy.
- Advise on bid strategy and optimization of campaigns in partnership with an external agency team.
- Collaborate with Paid Media, Communications Strategy, Onsite Marketing, Content, UXC, and Analytics.
- Conduct keyword research, implement page audits, and identify opportunities to optimize webpage content.
- Contribute thought leadership and POV on evolving search landscape and channel trends.
- Manage multiple search campaigns simultaneously and represent search efforts within business marketing teams.
- Drive campaign performance through data-driven analysis, testing, and continuous optimization.
Requirements
- 8+ years experience in Search Marketing; Google Ads certified.
- Strong understanding of search engine platforms, algorithms, and ranking factors.
- Proven experience creating highly targeted campaigns combining 1P audience targeting, in-market audiences, and keyword match types.
- Firm understanding of metrics; CPC, CTR, ROI, and working with different measurement systems and attribution methodologies.
- Excellent analytical skills and the ability to interpret data to optimize and inform iterative testing.
- Proficiency in SEO standards, website content structure, and information architecture.
- Familiarity with App Store Optimization (ASO) practices across Google App Campaign and Apple Search Ads.
- Excellent organizational, project management, and communication skills.
Benefits
- Hybrid working model that blends onsite and offsite work experiences.
- Working onsite is important for business strategy and culture.
