Director, Catalog Marketing (Pop/Rock)

Universal Music Group•Santa Monica, CA

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How We Lead We are seeking an experienced Director, Catalog Marketing to lead strategy, planning, and execution for catalog artists and repertoire across the Pop/Rock Interscope ecosystem. This person will serve as a central driver of catalog initiatives—developing long-term strategic marketing plans, managing release schedules, coordinating closely with frontline labels, and creating innovative moments that maximize visibility, consumption, and cultural relevance for catalog artists. This role requires a deeply strategic and highly organized marketer who understands catalog lifecycle strategy, audience development, digital culture, and long-term artist brand building. The ideal candidate is proactive, trend-aware, and able to manage large volumes of information, deadlines, and creative ideation while keeping all cross-functional teams tightly aligned.

Requirements

6+ years’ experience in Catalog Marketing, Product Management, or Music Marketing at a label, distributor, or management company
Strong understanding of catalog lifecycle marketing, DSP editorial strategy, streaming behaviors, and long-term audience development
Demonstrated ability to plan and drive marketing strategy, execute complex projects, and manage multiple stakeholders
Creative thinker with a track record of developing innovative and culturally relevant ideas for catalog or frontline artists
Highly skilled in communication—must be clear, proactive, and assertive across teams and partners
Deep familiarity with DSP and social platform trends (Spotify, Apple, YouTube, TikTok, SoundCloud, etc.)
Strong presentation, writing, and cross-functional coordination skills
Proficient with Word, Excel, PowerPoint, and tools like SoundScan, Mediabase, Chartmetric, or similar
Bachelor's Degree

Responsibilities

Develop and execute comprehensive catalog marketing strategies for priority artists and repertoire across the Interscope catalog.
Build long-term plans that drive sustained consumption, discovery, and cultural relevance across streaming, social, and commercial platforms.
Lead ideation and execution for catalog initiatives, tentpoles, anniversaries, viral moments, and long-tail campaigns that strengthen artist brands and deepen fan engagement.
Ensure catalog releases and activations are positioned for maximum impact across all platforms and partners.
Act as the strategic driver for catalog marketing—ensuring the entire team is aligned on priorities, responsibilities, and departmental goals.
Maintain ongoing communication and hold teams accountable for deadlines. There is no margin for unclear direction, missed dates, or delays.
Manage and maintain the LIVE 12-month catalog schedule—anticipating opportunities, identifying gaps, and planning multiple steps ahead.
Own the catalog marketing budget, ensuring efficient planning, forecasting, and ROI-driven decision-making across campaigns.
Work in lockstep with frontline label teams to ensure catalog strategy aligns with frontline initiatives, artist brand arcs, and long-term career plans.
Collaborate with A&R, Digital, Creative, Commercial, International, Revenue, and Artist Management to support catalog priorities and artist storytelling.
Serve as the connective tissue between catalog and frontline teams—ensuring all stakeholders understand timelines, deliverables, and campaign objectives.
Proactively communicate progress, performance insights, risks, and pivots to leadership and artist teams.
Stay deeply on top of catalog key dates, historical anniversaries, music moments, cultural milestones, and content opportunities.
Drive constant ideation for catalog artists, developing smart, creative, innovative ideas to elevate catalog visibility and break into cultural conversation.
Lead campaign development for catalog tentpoles, reissues, bundles, merch, content drops, DSP activations, or special projects.
Develop content-forward strategies that amplify artist legacy and attract next-generation fans.
Be highly in tune with trends—especially TikTok—and identify opportunities to create, accelerate, or capitalize on viral moments.
Monitor audio trends, fan behaviors, algorithmic spikes, and cultural cues to inform rapid-response or long-tail catalog strategy.
Use consumption data, social trends, streaming patterns, and platform insights to shape campaigns and optimize performance.

Benefits

Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent