Director, Casino Integrated Marketing

DraftKings Inc. • Boston, MA

150d

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. We are seeking a seasoned casino marketing leader to serve as the strategic driver of integrated brand and media initiatives for our Casino vertical. This role requires a leader who not only understands the nuances of the casino category, but has also proven impact shaping a casino brand, strengthening its market position, and delivering measurable business growth. Unlike more general marketing roles, this position demands casino-specific expertise, advanced media strategy skills, and the ability to evolve partnerships and brand platforms within a highly competitive and regulated environment.

Requirements

• 10+ years of experience in integrated, brand, and/or product marketing.
• 5+ years of proven success in the casino/gaming industry with a demonstrable record of driving casino brand growth and measurable business results.
• Deep expertise in casino media buying strategy, including channel planning, funnel optimization, and leveraging media mix modeling for decision making.
• Proven ability to shift brand health metrics while maintaining performance efficiency benchmarks.
• Exceptional brief development, storytelling, and creative leadership skills that inspire cross-functional teams to deliver impactful campaigns.
• Strong track record of building and managing casino-specific partnerships that expand brand presence and customer reach.
• Demonstrated ability to influence cross-functional leaders, gain alignment, and bring strategic clarity to complex marketing initiatives.
• Comfort operating in ambiguity and at pace, with a strong bias toward executional rigor.

Responsibilities

• Develop and evolve our casino brand positioning, storytelling, and customer experience to differentiate in a crowded market and build lasting equity.
• Build integrated marketing campaigns rooted in casino product and player insights, connecting casino-first value propositions with creative concepts that deliver both brand health improvements and revenue growth.
• Partner with leadership in marketing and analytics to build the external media investment strategy for Casino, including channel mix, funnel architecture, and measurement frameworks.
• Use data-driven models to balance upper-funnel brand building with lower-funnel performance and return on ad spend.
• Identify and activate casino-specific partnerships that extend reach, enhance customer engagement, and amplify brand storytelling.
• Align Paid Media, CRM, Social, Creative, and Legal functions to deliver cohesive, compliant, and performance-oriented campaigns.
• Partner with Analytics and Channel teams to evaluate campaign performance against both brand and performance KPIs, codifying best practices that strengthen effectiveness and efficiency over time.
• Lead with clarity, ownership, and focus in a fast-paced, matrixed environment, continuously providing strategic direction across teams.

What This Job Offers

• Number of Employees: 5,001-10,000 employees