Director, Business Intelligence

PUBLICIS GROUPE • Chicago, IL

208d • $140,580 - $178,865 • Hybrid

About The Position

Lead BI efforts for a large HCP/DTC enterprise in health and wellness industry using data analysis and strategic consulting. This role focuses on applying data sources to showcase the business impact of media/marketing campaigns while translating insights into actionable strategic recommendations. This is a hybrid role requiring 3 days a week in office out of our Chicago or NYC locations.

Requirements

• Bachelor's degree required (preferably BS in related field); Master's degree preferred.
• 7+ years' experience in data/analytics consulting or quantitative marketing/analysis; healthcare/pharmaceuticals experience a plus.
• Must have experience working with Media and HCP/pharma data.
• Deep understanding of multi-channel marketing mix utilization.
• Advanced skills in project/time management, problem-solving, quantitative analysis, communication, and intellectual curiosity.
• Experience recruiting, managing, and developing junior team members.
• Proficiency in MS Excel, Word, PowerPoint, and familiarity with BI tools (e.g., Tableau, Datorama).
• Willingness to travel up to 15%.

Responsibilities

• Build and maintain professional relationships with client teams, ensuring high-quality communications and deliverables.
• Collaborate with internal and external stakeholders to develop measurement plans that address client objectives and define program success.
• Oversee business rules, engagement parameters, and scoping processes, including vendor proposals.
• Manage internal and third-party data sources to ensure timely and accurate delivery of insights.
• Analyze data to generate insights and recommendations for program optimization and enhancement.
• Create and deliver presentations and reports to clients in person or via teleconference.
• Identify opportunities to expand client engagement through consultative selling and support new business pitches.
• Provide expertise across HCP and DTC media, data integration projects, scoping/staffing, and third-party partnerships.
• Develop measurement frameworks incorporating various analytics methods, KPI evaluations, and actionable recommendations.
• Manage multiple client projects concurrently, adapting to diverse needs and opportunities.
• Exhibit high emotional intelligence in stakeholder management, fostering effective collaboration.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees