About The Position

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community. The Director of Business Intelligence and External Strategy is responsible for the day-to-day analytics operations within the Department of Athletics and supporting the strategic vision established by the Associate AD for Business Intelligence & External Strategy. The Director will oversee the development of analytics models, reporting platforms, and data infrastructure that support revenue generation, fan engagement, operational efficiency, and sport program strategy. This role serves as a key connector between data systems and departmental decision-makers, translating complex datasets into actionable insights that inform business strategy, NIL initiatives, fan engagement efforts, and departmental resource allocation. The Director will collaborate with internal departments including ticketing, marketing, development, finance, and sport administration to build analytics capabilities that enhance performance and optimize revenue. This position reports directly to the Associate AD for Business Intelligence & External Strategy.

Requirements

  • Bachelor’s degree in Business Analytics, Data Science, Information Systems, Sports Management, Economics, or related field with relevant experience, or a master's degree.
  • Relevant experience in analytics, business intelligence, or strategic operations.
  • Experience working with large datasets and analytics tools.
  • Functional familiarity with athletics technology platforms including CRM and ticketing systems.

Nice To Haves

  • Master’s degree in Analytics, Sports Management, Data Science, or MBA.
  • Experience in a NCAA Division I "Power 4" collegiate athletics department or professional sports analytics environment.

Responsibilities

  • Oversee the development of analytics models
  • Oversee the development of reporting platforms
  • Oversee the development of data infrastructure that support revenue generation, fan engagement, operational efficiency, and sport program strategy
  • Translating complex datasets into actionable insights that inform business strategy, NIL initiatives, fan engagement efforts, and departmental resource allocation
  • Collaborate with internal departments including ticketing, marketing, development, finance, and sport administration to build analytics capabilities that enhance performance and optimize revenue
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