Director, Business Development, Advertiser (Retail)

The Trade Desk•New York, NY

10d

About The Position

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day. So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

Requirements

8+ years' experience creating and building differentiated relationships with retailers
A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries
10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, Retailer client-side investment team, Retail Media Network, or DSP required
Comprehensive working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand marketing, media investment, and measurement
Excel in collaboration across internal teams and stakeholders with proven results
Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership
A proven track record of:
Annual/Quarterly revenue growth across various industries and clients
Driving Brand investment and growth strategies to help large advertisers steal share of Wallet
Exceeding revenue targets consistently across multiple quarters
C-Suite Engagement:
Standing and delivering a C-Level strategy & narrative to drive long term business growth
Challenging the status quo of Media/Data strategies to drive long term partnerships
Going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond
Owning execution of C-Level vision across client stakeholders
Shopper & Brand Budget Revenue Growth:
Driving Shopper and Merchant investment shifts to programmatic from traditional siloed investment channels
Proven and published thought leadership in combining National & Shopper spend
Navigating ambiguity and longstanding business challenges to reshape media practices
Driving Joint Business Partnerships
Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals

Nice To Haves

Brand and or Shopper marketing experience at a Consumer Packaged Goods company a plus

Responsibilities

Take North America/Global assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers – liaising with C-Level stakeholders at both the retail brand marketing organization, and their affiliated retail media business
Drive revenue growth on the Trade Desk platform aligned to the unique business objectives of both the Retail Media Businesses as well as the Retail Brand Marketing group
Architect and drive large Business Partnership agreements across both Retail Media and Retail Marketing organizations
Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD’s platform
Collaborate with our data partnerships team to create a total solution that will drive data revenue across assigned Retail Accounts
Develop a deep technical understanding of The Trade Desk platform, competitive positioning, and an informed view of the value chain within programmatic advertising
Partner and collaborate across internal Trade Desk teams aligned towards growth of the retail business as a whole
Create and drive a strategic account plan to achieve revenue goals through existing business growth
Work cross-functionally with The Trade Desk’s client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations
Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)

Benefits

comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
retirement benefits such as a 401k plan and company match
short and long-term disability coverage
basic life insurance
well-being benefits
reimbursement for certain tuition expenses
parental leave
sick time of 1 hour per 30 hours worked
vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
around 13 paid holidays per year
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan