Director, Brand Strategy & Activation

WME | William Morris Endeavor - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Director, Brand Strategy & Activation at Endeavor is responsible for developing and executing comprehensive brand strategy and activation programs for WME Sports brand clients. This role involves crafting strategies from ideation to execution, integrating various marketing channels, and analyzing research findings to align concepts with brand objectives. The position requires managing client relationships, overseeing marketing plans, and collaborating with various teams to ensure successful program execution.

Responsibilities

• Work closely with sales and integrated marketing colleagues to create cross-platform programs that support brand initiatives and meet KPIs.
• Collaborate across divisions including digital, talent, designer, and content producers to develop innovative ideas and programs.
• Write strategic and compelling deliverables, including client-ready materials such as POVs, recommendations, and activation plans.
• Attend brand meetings and pitch creative/strategic ideas.
• Interface with account team members, brands, and partner properties to coordinate fulfillment aspects of assigned programs and events.
• Manage client relationships and expectations throughout program development and execution.
• Manage day-to-day workflow, planning, timelines, and costs to ensure project needs are met on time and within budget.
• Manage the upfront RFP and evaluation process for new, renewed, and prospective partnerships, as well as performance measurement based on client objectives.
• Work closely with 3rd party vendors in executing brand activations including social media and marketing/digital production partners.
• Follow industry insights and trends for assigned categories and share updates in department meetings.

Requirements

• Minimum 5-7 years of experience in integrated brand strategy & activation role at a property, team, and/or agency.
• Demonstrated knowledge of the sports & entertainment industry.
• Experience with brand positioning, marketing strategies, and experiential marketing.
• Excellent strategic writing skills with strong packaging and presentation skills.
• Participation in the selection, negotiation, and evaluation of successful sponsorship programs.
• Proven ability to prioritize workflow, manage multiple projects simultaneously, and drive results.
• Excellent interpersonal and communication skills, with client management experience preferred.
• Ability to give clear and on-brand direction.
• Proficient in MS Office Suite & Photoshop.

Benefits

• Diversity, equity, and inclusion initiatives
• Equal opportunity employer